Jumia considers Tanzania and Angola as subsequent growth bets

E-commerce large Jumia is weighing a return to growth, with Tanzania and Angola rising as potential new markets only a yr after it exited South Africa and Tunisia to stem losses and tighten operations, in line with its investor day presentation on November 13, 2025. 

The transfer indicators a shift from the consolidation of its assets to a couple markets to selective progress as the corporate leans on effectivity, automation, and a maturing logistics community to push towards profitability, which it goals to realize in 2027.

In 2024, Jumia exited South Africa and Tunisia, markets that accounted for less than 3.5% and a couple of.7% of its whole orders, to concentrate on its different 9 markets because it sought to speed up general progress and enhance effectivity. Based on the corporate, each markets’ aggressive and macroeconomic circumstances had been limiting their progress potential.

One yr later, Jumia informed buyers that a part of its long-term choices to underpin future progress entails growth plans into Angola and Tanzania (a promote it left in 2019 to focus its assets elsewhere).

This transfer is a part of its long-term progress choices, which additionally contain providing its logistics community to 3rd events in what it says is an over $50 billion market. Amongst different issues, Jumia believes this may assist it monetise present networks whereas rising protection.

After years of loss-making, the e-commerce large has been on an effectivity path. In its Q3 2025 outcomes, Jumia diminished its workforce by 7% since December 31, 2024, because it elevated AI-driven automation. Its income rose 25.28% to $45.6 million in Q3 2025, as working loss fell 13.43% to $17.4 million.

Why Tanzania and Angola?

Inhabitants and GDP are an enormous a part of why Jumia is contemplating these two markets. In its presentation deck, it famous that Tanzania has a inhabitants of 69 million and a GDP of $79 billion, and Angola has a inhabitants of 38 million and a GDP of $108 billion.

Nevertheless, it received’t enter these markets till sure “gates” are met. These embody FX stability, accomplice density thresholds, vendor pipeline, readiness, payback inside inner thresholds, and enough money.

In 2019, Jumia shut down its Tanzanian e-commerce web site, Jumia.tz. On the time, it informed TechCabal that its Tanzanian exit was “a part of ongoing portfolio optimisation efforts.”

During the last ten years, Tanzania’s GDP has averaged 5.5%, making it one of many world’s fastest-growing economies. It’s anticipated to develop by 6% in 2025, supported by public investments and reforms to enhance the enterprise surroundings, which could clarify its new attraction to Jumia.

Whereas some media stories declare Jumia launched in Angola in 2015, the nation will not be amongst its 9 energetic markets in the present day

The nation delivered its strongest progress in 5 years in 2024, with actual GDP increasing by 4.4%, because of reforms and renewed exercise exterior the oil sector.

Progress in 2025–2026 is projected to lag behind its 3% inhabitants progress. Excessive inflation, which has eroded households’ wages and poverty ranges at round 31.1%, might complicate Jumia’s timing.

Past expansions, Jumia stated its present 9 markets stay underpenetrated. “Our Nations are nonetheless massively underpenetrated, offering an extended runway for progress,” it stated.

There isn’t a timeline for the Tanzania or Angola growth. However Jumia insists it now has robust confidence in its path to profitability and its “longer-term trajectory.”