LG Electronics (LG) will unveil an immersive experiential house at CES 2026 that brings the corporate’s future mobility imaginative and prescient to life by means of Affectionate Intelligence. The exhibit invitations guests to expertise firsthand how AI can reshape the motive force, front-passenger and rear seating areas, reimagining the entire cabin as a extra intuitive and human-centered house designed to reinforce each journey.
This new collection of options has earned the CES 2026 Better of Innovation Award in In-Automobile Leisure, marking the primary time the LG Automobile Answer Firm has received the class’s high honor. The system brings collectively cutting-edge show know-how, superior in-cabin sensing, and on-device AI beneath a complete AI-Outlined Automobile structure.
The showcase options three core experiential options: the Mobility Show Answer, which transforms the windshield into an clever interface; the Automotive Imaginative and prescient Answer, which boosts security and delivers context-aware data to the motive force and entrance passenger through Imaginative and prescient AI; and the In-Automobile Leisure Answer, which offers customized content material suggestions, memory-based media and real-time translation.
Within the Mobility Show Answer zone, guests can expertise how AI intuitively presents important data by means of a clear OLED-equipped windshield. For instance, when approaching a site visitors sign, AI shows the remaining wait time above the sign, selectively offering solely essentially the most related data at that second. In autonomous driving mode, the system analyzes the encompassing surroundings and generates corresponding visible scenes: cherry blossom petals flutter throughout the show on tree-lined roads, whereas a monotonous tunnel transforms into a fascinating forest, creating an immersive, near-virtual-reality expertise.
The Automotive Imaginative and prescient Answer is a sophisticated in-cabin sensing resolution powered by LG’s Automotive Imaginative and prescient System, designed to reinforce security whereas enabling context-aware, empathetic interactions and customized content material supply. The answer tracks driver motion, gaze route, consideration, clothes coloration and gestures in actual time, permitting the system to grasp and reply to the occupant’s state. By way of eye monitoring and gesture management, the system expands the vary of interest-based data, whereas anamorphic show graphics heighten immersion and realism. As an example, in autonomous driving mode, if a front-seat passenger appears at an commercial displayed on a constructing, gaze recognition can set off associated data on the passenger show, offering seamless product discovery and buying.
The In-Automobile Leisure Answer delivers customized leisure and interactive communication. By recognizing surroundings outdoors the car, AI can show images linked to previous reminiscences related to that location on the window show. Passengers can share these moments in actual time by means of video calls with members of the family. Throughout lengthy journeys, AI recommends content material tailor-made to particular person tastes, offering leisure that turns miles into moments. In one other situation, if a restaurant employees member communicates utilizing signal language, AI interprets the gestures into on-screen textual content to assist easy, two-way communication.
“We’re bringing our future mobility imaginative and prescient to life by embedding AI throughout our options – lots of which, together with in-cabin sensing, are already in manufacturing with international OEMs,” stated Eun Seok-hyun, president of the LG Automobile Answer Firm. “By accelerating these improvements to market, we goal to pioneer the period of AI-driven automobiles within the years forward”
LG AI-Powered In-Automobile Options will likely be on show on the firm’s sales space throughout CES 2026 from January 6-9 (#15004, Las Vegas Conference Heart).
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