Picture credit score: World Village/Web site
Dubai: The Common Directorate of Id and Foreigners Affairs – Dubai (GDRFA Dubai) has kicked off the second version of its “Love Emirates” initiative, following the sturdy response it obtained throughout final yr’s launch.
The marketing campaign kinds a part of the UAE’s 12 months of Neighborhood and is designed to focus on values of unity, belonging and shared identification amongst residents, residents and guests.
This yr, the celebrations are being held at World Village, which is marking its thirtieth season as one of many nation’s hottest cultural and tourism locations. The placement, identified for showcasing traditions from world wide, mirrors the UAE’s popularity as a spot the place individuals of numerous backgrounds dwell and join.
Working from November 20 to 30, the brand new version options an expanded digital and interactive platform. Guests can participate in on-ground actions, visible shows, video options and social media engagement, all centered on the “Love Emirates” theme.
GDRFA Dubai mentioned the initiative goals to strengthen group ties and encourage direct interplay between authorities entities and the general public. It additionally highlights inventive approaches to celebrating nationwide identification and selling a way of belonging.
Based on the authority, the marketing campaign helps social cohesion, reinforces the UAE’s place as a worldwide hub of cultural variety and coexistence, and displays GDRFA Dubai’s ongoing dedication to community-focused programmes that improve high quality of life and share the UAE’s story with the world.
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