The week resulting in the lengthy Thanksgiving vacation weekend belonged to NBC Information’ At the moment. This system’s profitable streak in whole viewers and the Adults 25-54 demo prolonged to 5 weeks.
Notably, this week’s win acquired a big bump from At the moment’s protection of the Macy’s Thanksgiving Day parade, which generally lifts NBC Information’ morning present.
As well as, At the moment’s Thursday version delivered 4.422 million whole viewers, giving it its finest Thanksgiving Day efficiency on file and its largest single-day viewers since April 6, 2020.
All three morning reveals recorded week-to-week good points in whole viewers; nevertheless, ABC Information’ Good Morning America noticed a decline within the coveted Adults 25-54 demo.
NOTE: Good Morning America was coded as a particular on Thursday (11/27/25) and Friday (11/28/25). At the moment was coded on Wednesday (11/26/25) and retitled on Friday to At the moment-TS. CBS Mornings was coded as specials from Wednesday by Friday. These retitled telecasts are excluded from the weekly and season averages. CBS’ weekly averages are based mostly on two days, Monday and Tuesday. Whereas ABC’s and NBC’s weekly averages are based mostly on three days, Monday, Tuesday, and Wednesday and Monday, Tuesday, and Thursday, respectively.
In accordance with nationwide stay+same-day huge information plus program scores from Nielsen, GMA averaged 2.908 million whole viewers and 469,000 viewers within the A25-54 demo for the week of November 24. In comparison with the earlier week, ABC Information’ morning present was up by +2% in whole viewers however down by the identical quantity within the demo. its efficiency to the identical week in 2024 (Nov. 25), GMA was up by +4% in whole viewers however slid by -1% within the demo.
At the moment continued to stake its declare because the No. 1 morning present with whole viewers and the demo, with 3.458 million and 803,000 viewers, respectively, for the just-concluded week. The printed was up +19% in whole viewers and +30% within the demo in comparison with the earlier week—with the double-digit will increase pushed by its Macy’s Thanksgiving Day Parade protection. the way it carried out throughout the identical week in 2024, At the moment was additionally up by +8% in whole viewers however fell by -5% within the demo.
CBS Mornings had 1.953 million whole viewers and 321,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up by +8% in whole viewers and +15% within the A25-54 demo. Throughout the identical interval in 2024, CBS Mornings grew by +1% however noticed a -10% decline within the demo.
| ABC | NBC | CBS | |
| • Complete Viewers: | 2,908,000 | 3,458,000 | 1,953,000 |
| • A25-54: | 469,000 | 803,000 | 321,000 |
Supply: The Nielsen Firm, NTI Complete Viewers, Girls 25-54 and Girls 18-49 Reside+SD Present Week (w/o 11/17/25), Earlier Week (w/o 11/3/25) and 12 months-In the past Week (w/o 11/18/24). Season so far: Most Present Information Stream: 2025-2026 Season (9/22–11/23/25) and 2024-2025 Season (9/16–11/18/24).
Elevate your perspective with NextTech Information, the place innovation meets perception.
Uncover the newest breakthroughs, get unique updates, and join with a world community of future-focused thinkers.
Unlock tomorrow’s traits at present: learn extra, subscribe to our e-newsletter, and grow to be a part of the NextTech group at NextTech-news.com
