Malaysia’s Lengthy-Operating Serena Enters e-POWER Period with Stable Early Demand

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Inside the first month of launch, the Nissan Serena e-POWER recorded over 1,300 bookings and round 250 deliveries nationwide, indicating strong preliminary demand for a midsized MPV on this worth vary. April deliveries at the moment are approaching 1,000 models.

Nissan assembler and distributor Edaran Tan Chong Motor launched the sixth-generation model of a mannequin that has constantly been one of many model’s strongest performers within the nation. The Serena has remained a gradual vendor within the MPV section for many years, with 3,838 models offered in 2023 and three,250 models in 2022, whereas complete gross sales reached round 3,011 models in 2024, making it one in every of Nissan’s top-selling fashions domestically.

The early uptake displays greater than a routine mannequin replace, because the 2026 Serena shifts from a light hybrid setup to full Nissan e-POWER.

The e-POWER system is a key driver of that momentum. As a result of the automobile is all the time pushed by an electrical motor, it delivers smoother acceleration, no gear shifts, and lowered vibration in comparison with standard MPVs. The gasoline engine operates solely as a generator, permitting Nissan to supply EV-like refinement with out requiring charging infrastructure.

“Changing a category chief is rarely a straightforward process, however Nissan has answered the problem within the form of the sixth era all-new Nissan Serena e-POWER. The groundbreaking 100% electrical motor-driven e-POWER expertise introduces a brand new dimension to an MPV which has faithfully served households over generations in Malaysia. We’re assured that the All-New Nissan Serena e-POWER will as soon as once more lead this section with its dynamic efficiency and superior security applied sciences,” stated Christopher Tan, Government Vice President of Edaran Tan Chong Motor Sdn Bhd.

Nissan e-POWER is a collection hybrid system during which the wheels are pushed solely by an electrical motor, delivering immediate torque and smoother acceleration, whereas a 1.4-liter gasoline engine acts solely as a generator. This removes the necessity for exterior charging whereas retaining an EV-like driving expertise, a key benefit in Malaysia the place charging infrastructure remains to be growing and gas stays comparatively inexpensive.

This positioning builds on the Serena’s historic energy in Malaysia, the place earlier hybrid variants gained traction as among the many first electrified MPVs within the section. The shift to e-POWER refines that system by enhancing effectivity and driving refinement with out altering person habits, which stays a important issue for household consumers.

“As we proceed to strengthen Nissan’s model in Malaysia, in the present day marks an vital milestone with the introduction of the All-New Nissan Serena e-POWER. For practically 70 years, Malaysian prospects have positioned their belief in Nissan, and this new mannequin displays our long-term dedication to delivering innovation that enriches their lives. The All-New Nissan Serena e-POWER strengthens our electrified lineup and underscores Malaysia’s significance in our regional technique,” stated Shohei Yamazaki of Nissan Motor Co., Ltd.

The Serena e-POWER produces 163 PS and 315 Nm of torque by its electrical motor, supported by a 1.77 kWh battery and a number of drive modes, together with an e-Pedal Step operate for single-pedal driving. Gasoline consumption is rated at 18.5 km/L underneath NEDC testing, with a claimed vary of as much as 1,000 km per tank, reinforcing its function as a long-distance household automobile.

Experience consolation and refinement have been improved by extra insulation, suspension updates, and aerodynamic tuning geared toward decreasing cabin noise and passenger fatigue. Inside upgrades embody twin 12.3-inch shows, versatile seating configurations, and the retention of core Serena options resembling sliding doorways and cabin walk-through entry.

Security options are expanded with a full suite of driver help programs, together with the introduction of Nissan ProPILOT in Malaysia, integrating adaptive cruise management, lane help, and blind spot intervention.

The Serena e-POWER is obtainable in 5 variants priced from RM154,800 (about $38,700) to RM179,800 (about $44,900). It comes with a five-year or 100,000 km automobile guarantee and an eight-year or 160,000 km guarantee for e-POWER parts. Early consumers are supplied a RM5,000 rebate (about $1,250) and an equipment package deal valued at RM8,000 (about $2,000).