Rohit Khubchandani balances two distinct skilled roles. By day, he serves as Regional Gross sales Director for Metropolis Applied sciences, an organization specializing in sensible parking and AI-powered safety options throughout the Center East and North Africa. In his complementary profession, he builds a journey content material enterprise centered round real human experiences in a world more and more pushed by algorithms.
After shifting from India to Dubai in 2003, Rohit started creating content material, which enabled him to go to greater than 50 nations over the course of 20 years. Though he created a YouTube channel 13 years in the past merely to share trip movies with buddies, the COVID-19 pandemic prompted extra deliberate experimentation. The true transformation got here in early 2025, following his attendance at creator occasions such because the 1 Billion Followers Summit and VidCon Abu Dhabi, when he developed his interview-based journey podcast after first testing “faux forged clips” centered on journey ideas.
Rohit’s podcast, “Licensed to Discover with Rohit,” invitations well-traveled company to share their journeys, sensible recommendation, and cultural insights. The UAE Media Council licensed creator began with zero followers in January and has since amassed over 50,000 followers on Fb alone, together with his content material producing almost 20 million views in simply 90 days.
“The human contact is essential and related,” Rohit says. “You’ll be able to simply go on Google Maps and test opinions, or you may ask ChatGPT about one thing, however when an actual particular person is giving an actual perspective primarily based on actual experiences, that’s a unique story.”
Strategic Content material Method
What remodeled Rohit’s creator trajectory in 2025 was his dedication to consistency and strategic planning. “Beforehand, I used to be not involved about technique. I used to be posting content material randomly right here and there, and I didn’t have a posting schedule,” he says. “Now, I’ve a really exact posting schedule, and I attempt to follow that posting schedule as a lot as I can.”
His present technique contains posting short-form vertical content material 4-5 instances every week throughout Instagram, TikTok, Fb, and YouTube Shorts.
His podcast follows a unique cadence, with one episode launched each 10 days. “Due to my day job and my different focus in life, it’s a bit overwhelming for me,” he admits. “So I needed to steadiness it out. I believed that one [episode] is just not good, two usually are not sufficient, and 4 are too demanding for me. So I selected a candy spot of three.”
This strategy additionally extends to content material manufacturing strategies. Rohit data a number of podcast episodes in batch periods, sometimes on Fridays or weekends. “In a day, I’ll attempt to report three or 4 episodes,” he notes, permitting him to keep up a constant launch schedule regardless of his restricted availability.
One other key choice was focusing solely on journey content material. “I used to be all the time attempting to do journey content material. The one factor that was coming simply and naturally to me was journey content material,” he says.
Rohit Khubchandani & Sofia Youssra Khaloufi (influencer)
Working Inside UAE Tips
Working as a content material creator within the UAE comes with regulatory concerns. “Just a few years again, the UAE Media Council, which is a authorities physique, got here into play to manage social media and creators,” he explains. “If you’re posting any content material on social media, paid or unpaid, particularly whenever you work with manufacturers, it is advisable to have a sound allow or license from the UAE Media Council.”
Acquiring this license requires establishing a correct enterprise entity. “You have to arrange an institution. It could possibly be a sole proprietorship institution or a restricted legal responsibility firm. And it has to incorporate your actions, particularly promoting on social media or e-commerce,” he says.
Balancing his demanding company function with content material creation presents vital challenges. With greater than 25 years of expertise within the safety expertise sector, his function at Metropolis Applied sciences entails overseeing Imaginative and prescient AI initiatives throughout the Center East and North Africa area.
“My job is a precedence for me. It’s a company job with a number of accountability, not a nine-to-five,” he explains. “It’s versatile as a result of I’m dealing with an enormous area. There may be journey for work. There are conferences, schedules, and calls.”
To handle this steadiness, Rohit has assembled a small crew. “Now I’m not a one-man military anymore,” he says. “I’ve a crew of editors who edit for me. The editorial half is taken care of, which takes away a number of my bandwidth. I nonetheless do a number of posting. I’ve a researcher on the crew who truly works on scripting and makes use of some AI engines.”
Rohit maintains a transparent separation between his skilled and creator identities on-line. “I bifurcate LinkedIn on the skilled facet of my journey and the remainder of the social platforms extra to do with my travel-related content material and my podcast,” he says.
Content material Technique and Monetization
Rohit has found that content material that evokes robust feelings tends to carry out greatest. “I made a video which says that the perfect seaside is definitely within the Philippines, not within the Maldives. So individuals from the Maldives obtained actually upset and confronted my opinion within the feedback, ‘How are you going to say that? Who gave you the authority to say stuff like that.’”
Comparable reactions adopted content material suggesting that $2 avenue tacos in Mexico are superior to these in fancy eating places. “When persons are commenting or sharing your content material, even when it’s destructive, the algorithm sees that traction and engagement are taking place, after which it pushes it to extra individuals,” he observes.
This technique has produced outcomes for Rohit, with one Instagram video garnering over 8 million views. He not too long ago gained trade recognition, together with a “Journey Influencer of the Yr” award on the India Worldwide Influencers Awards 2025.
His monetization strategy focuses totally on model partnerships and collaborations, with YouTube income serving as a secondary supply. Whereas he acknowledges that his YouTube channel is monetized, he candidly admits that “I’m not making the sort of income that I wish to make as a result of the views usually are not that massive on YouTube in the meanwhile.”
Trying forward, Rohit plans to increase the distribution of his podcast. “Season considered one of my podcast is doing fairly nicely. After all, I wish to develop it. I wish to make sure that it’s distributed extra closely,” he shares. “Proper now, it’s on Spotify, Anghami, Deezer, Apple, Amazon, and YouTube. However I wish to increase the channel to get the podcast into in-flight leisure, get it on the taxis.”
Expertise and Human Connection
Whereas he embraces AI instruments to reinforce his workflow effectivity, Rohit stays dedicated to preserving genuine human connection in his content material. “I do use AI for my analysis, scripting, and organizing my schedule,” he acknowledges.
Nonetheless, he firmly believes in combining technological effectivity with human genuineness. “It needs to be a mix of actual and AI. The true emotion and the true dialog. And you’re taking assist from AI to streamline your workflow.”
For aspiring creators, Rohit stresses the significance of consistency, focus, strategic planning, and avoiding the frequent mistake of undervaluing one’s work. “The most important enterprise mistake is underselling your self,” he cautions. “Typically, you don’t notice what the potential is, and you might be too excited to carry it on, and then you definitely are likely to make errors.”
As Rohit continues to construct his journey content material enterprise whereas sustaining his company profession, he exemplifies an rising sort of entrepreneurial creator who brings skilled experience, strategic considering, and real ardour to content material creation.
“I wish to carry actual people, actual conversations, and connections with actual individuals,” he concludes. “To guarantee that actual feelings nonetheless exist and we aren’t all changed by AI.”
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