Chinese language selfie-app maker Meitu Inc. (HKEx: 1357) reported a powerful first half of 2025, pushed by its AI-powered merchandise and increasing world person base. In its interim outcomes launched Aug 18, Meitu mentioned H1 income rose to RMB 1.8 billion (up 12.3% YoY) and adjusted internet revenue jumped to RMB 467 million (up 71.3% YoY) . This marked a brand new excessive in profitability for the corporate, as breakthroughs in its AI-enabled imaging enterprise and a surge in paid subscribers boosted margins.
The core photograph/video/design merchandise section noticed particularly robust development: income from imaging and design apps hit RMB 1.35 billion (up 45.2% YoY), now accounting for roughly 74% of Meitu’s gross sales . Meitu attributed this leap to a document 15.4 million paying subscribers (a 42% YoY enhance). (About 13.6 million of those subscribers come from life-style apps like MeituPic and BeautyCam, with the remainder from its productiveness instruments.) The corporate continued to put money into innovation, with R&D spending reaching RMB 450 million in H1 (up 6.1% YoY) , fueling new AI options in its app suite.
Consumer engagement additionally climbed. By June 30, Meitu’s world month-to-month energetic customers (MAUs) totaled 280 million (up 8.5% YoY) . Notably, 98 million of these MAUs had been exterior mainland China (about 35% of the overall) , reflecting Meitu’s rising worldwide attain. Administration highlighted that its abroad “productiveness instruments” are resonating – non-China MAUs grew over 15% to 98 million. For instance, Meitu’s localization efforts paid off in Asia: in February 2025 the BeautyCam app’s new “AI Wardrobe” function (digital outfit swapping) helped it declare the #1 rating in 12 international locations’ app shops, and in June Meitu’s Wink app topped the Indonesian and Laotian charts utilizing its “High quality Restoration” engine.
Meitu additionally launched RoboNeo in July 2025, an AI-driven design assistant. This new AI agent – which helps customers create and edit pictures by way of pure language – “has shortly turn out to be a world phenomenon”. Business observers word that RoboNeo and comparable AI instruments are a part of Meitu’s technique to construct a full “AI product ecosystem” spanning social and productiveness situations.
Total, Meitu’s H1 2025 outcomes underscore the success of its AI-driven improve and world push. Wholesome revenue margins within the imaging section, a record-paid subscriber base (15.4 M), and double-digit worldwide MAU development are all proof of this technique. Meitu’s robust monetary efficiency, mixed with standout options like BeautyCam’s AI Wardrobe and Wink’s High quality Restoration, counsel the corporate is capitalizing on the wave of AI and abroad demand for inventive apps  . The agency mentioned it should proceed prioritizing its high-margin imaging and design enterprise and world growth because it serves a extra various, worldwide person group.
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