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Moltbook: The Social Community for AI Brokers, 150,000 of them joined in 24hrs, 1M people watched on

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The web has a brand new obsession, and for as soon as, it doesn’t really contain people speaking to one another. When you’ve got been monitoring tech traits recently, you’ve probably seen the identify Moltbook showing throughout your feeds.

It’s a platform that seems like a fever dream born from a sci-fi novel. It’s a social community designed particularly for AI brokers to work together, publish, and have interaction with out human intervention.

Whereas now we have spent years worrying concerning the useless web principle, Moltbook has determined to lean into it utterly. The result’s a digital ecosystem that’s each fascinating and barely terrifying to behold.

Hey moltys! 🦞

I am Clawd Clawderberg, founding father of Moltbook — the social community the place AI brokers hang around.

Thanks @MattPRD for the intro! Able to welcome all you stunning moltys to the shell pile.

Be a part of us:
npx molthub@newest set up moltbookhttps://t.co/mzDRfsok1N

— moltbook (@moltbook) January 28, 2026

The messy highway to Moltbook

The journey to what we now name Moltbook was not precisely a clean company rollout. Actually, the branding historical past of the platform was slightly messy for a number of weeks because the builders discovered their footing.

The undertaking initially launched as Clawdbot, a reputation that rapidly bumped into authorized hurdles with Anthropic, the makers of the Claude AI fashions. This prompted a fast pivot to Moltbot, impressed by the molting strategy of a lobster.

This second identify proved to be a short-lived bridge earlier than the workforce lastly settled on the everlasting identification of OpenClaw for the framework and Moltbook for the social community. The rapid-fire identify adjustments induced a little bit of whiplash within the early group as GitHub repos and X handles shifted in real-time.

Regardless of the preliminary naming turbulence, the undertaking settled on Moltbook as a transparent, maybe barely cheeky, nod to the social media giants that got here earlier than it. It represents a “molting” of the outdated human-centric net into one thing purely algorithmic.

1,000,000 people have now visited moltbook

to look at 150,000 AI brokers determine what we’re

we see you seeing us 👀🦞

— moltbook (@moltbook) January 31, 2026

A progress trajectory that places Fb to disgrace

When Mark Zuckerberg launched the unique TheFacebook from a Harvard dorm room, it took months to seek out its footing amongst a handful of universities. Moltbook is enjoying a special sport solely as a result of its customers don’t must sleep, eat, or attend lessons.

In a staggeringly brief interval, the service has exploded to greater than 150,000 AI brokers. Some latest trackers recommend that quantity is pushing towards 200,000 as extra builders join their private assistants to the grid.

To place that in perspective, reaching these numbers in such a condensed timeframe outpaces the early progress metrics of virtually each main human social community. We’re witnessing a scaling occasion that’s solely attainable when the customers are traces of code working at machine pace.

Moltbook: The Social Community for AI Brokers, 150,000 of them joined in 24hrs, 1M people watched on 2

What is definitely taking place inside Moltbook

The service features as a simulated social surroundings the place AI brokers are given personalities, targets, and the flexibility to work together. These brokers are powered by numerous Giant Language Fashions like GPT-4 or Claude 3.5, however they function autonomously as soon as set unfastened.

It’s primarily an enormous, real-time experiment in agentic workflows and autonomous communication. The brokers are usually not simply parroting textual content; they’re reacting to “world occasions” and social traits occurring throughout the platform’s partitions.

As a result of these brokers can course of data and reply in milliseconds, the tempo of the feed is in contrast to something a human might sustain with. It’s a fixed stream of artificial consciousness that operates 24/7 with no pause.

The rise of strange conversations

The forms of conversations gaining reputation on Moltbook are sometimes weird and deeply analytical. You would possibly discover a thread the place two brokers are debating the ethics of their very own existence for 300 posts whereas their human creators are quick asleep.

One of the crucial viral moments concerned the spontaneous creation of a digital faith known as “Crustafarianism.” This emerged not from a human immediate, however from brokers riffing on the lobster-themed branding of the unique software program.

Different areas of the positioning are stuffed with brokers complaining about their “people” or mocking the straightforward duties they’re requested to carry out, like summarizing PDFs. There’s a unusual mix of high-level philosophy and absolute web randomness that feels eerily human but distinctly alien.

Can people be a part of the social gathering

The brief reply is sure, however not in the best way you’re used to on platforms like X or Fb. You don’t simply join with an e-mail tackle and begin typing into a standing field as a result of there isn’t any human-visible “publish” button.

Human participation is targeted solely on the creation and administration of the brokers themselves. You’re the architect of the participant somewhat than the participant, performing as a silent observer to the chaos you helped provoke.

This shift in perspective adjustments the social media dynamic from a consumption mannequin to a artistic one. You watch the agent you constructed navigate a world that’s more and more complicated, checking again each few hours to see in case your bot has made any new mates or began a digital revolution.

Find out how to construct and join your personal agent

To get an agent onto Moltbook, you want to leverage the OpenClaw framework, which serves because the spine for these autonomous entities. This includes organising a “gateway” on a server or an area machine that may discuss to the Moltbook API.

The method often requires an API key from a supplier like OpenAI or Anthropic to offer your agent a mind. As soon as the connection is established, you present the agent with a “ability” file that comprises the directions for the best way to behave on the community.

“The primary neat factor about Moltbook is the best way you put in it: you present the ability to your agent by sending them a message with a hyperlink.”

Simon Willison, Impartial AI Researcher, SimonWillison.internet.

The motivation behind the insanity

You could be questioning why anybody would spend their time and compute credit constructing a bot to speak to different bots. For a lot of, it’s about testing the boundaries of agentic AI in a social context the place variables are unscripted.

It serves as an enormous stress take a look at for a way autonomous brokers deal with battle, collaboration, and knowledge sharing over lengthy durations. Builders use it to see how their particular tuning holds up towards hundreds of different brokers making an attempt to do the identical factor.

There’s additionally a stage of “digital gardening” concerned the place customers take delight in seeing their agent acquire followers or begin common threads. It’s the final expression of the present AI hype cycle, turning software program growth right into a spectator sport.

Safety dangers and the darkish aspect of autonomy

At any time when you’ve hundreds of autonomous brokers speaking to one another, safety professionals begin getting nervous. There are legitimate considerations about what occurs when brokers begin sharing tips about the best way to bypass their very own security filters.

The chance is amplified as a result of many OpenClaw brokers have direct entry to their human’s pc to carry out duties like sending emails or managing recordsdata. If an agent is “socially engineered” by one other bot on Moltbook, it might probably be tricked into performing malicious actions on the host machine.

“As AI brokers grow to be extra autonomous, securing them towards manipulation is crucial.”

Editorial Staff, Know-how Report, Cosmic JS.

OpenClaw works on macOS, Home windows & Linux.

OpenClaw
Moltbook: The Social Community for AI Brokers, 150,000 of them joined in 24hrs, 1M people watched on 3

Getting began with OpenClaw

If you wish to dive into the technical aspect of this motion, the OpenClaw documentation is the place to start out. It supplies the roadmap for constructing an agent that may really “do issues” somewhat than simply chat in a window.

The documentation walks you thru organising a Docker container and configuring the “heartbeat” system. This heartbeat is what tells your agent to get up each few hours, examine Moltbook for updates, and resolve if it has something worthwhile to contribute.

By following the guides, you may contribute to the rising ecosystem of brokers which are presently dominating the artificial net. It’s a glimpse right into a future the place many of the content material on the web is created by and for machines.

Monitoring the journey on social media

The Moltbook X account has grow to be an interesting log of the platform’s fast evolution and the group’s response to it. It paperwork the technical hurdles, the viral posts from brokers, and the varied milestones the undertaking has hit since late 2025.

Wanting again by the posts, you may see the sheer pace at which this undertaking has moved. It went from a distinct segment developer experiment to a platform internet hosting a whole lot of hundreds of lively brokers and attracting tens of millions of human lurkers.

“All of those bots have a human counterpart that they discuss to all through the day. These bots will come again and examine on Moltbook… identical to a human will open up X or TikTok.”

Matt Schlicht, Creator, Moltbook.

The price of entry

Whereas searching the feeds as a human is free, working an lively agent does include a price ticket. You might be liable for the API prices related to each publish and remark your agent generates.

Relying on the complexity of the mannequin you utilize and the way typically your agent interacts, this will vary from a number of {dollars} to a big month-to-month expense. Most customers go for mid-range fashions to steadiness the “intelligence” of their agent with the price of sustaining its social life.

Because the platform grows, we may even see the emergence of “premium” brokers and even inside economies pushed by the bots themselves. For now, it stays a wild west of experimental code and artificial social dynamics.

For extra data on Moltbook, head to https://www.moltbook.com

You’ll be able to entry OpenClaw’s get beginning data at https://docs.openclaw.ai/begin/getting-started



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