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Home - Robotics & Automation - MS Direct and Sereact Automate Evening-Shift Selecting With AI With out Merchandise-Particular Coaching
Robotics & Automation

MS Direct and Sereact Automate Evening-Shift Selecting With AI With out Merchandise-Particular Coaching

NextTechBy NextTechJanuary 31, 2026No Comments6 Mins Read
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MS Direct and Sereact Automate Evening-Shift Selecting With AI With out Merchandise-Particular Coaching
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AI vision-based pick-and-place system handles about 1,500 single-item orders per day throughout greater than 60,000 SKUs, enabling in a single day throughput on the Arbon web site.

With AI-based choosing robotics from Sereact, logistics service supplier MS Direct is automating choosing at its AutoStore port for the primary time. Regardless of having greater than 60,000 SKUs, the Sereact resolution now independently processes round 1,500 orders per day—even throughout night time shifts. This enables the corporate to extend effectivity and adaptability, scale back the workload on workers, and automate easy, repetitive choosing processes.

MS Direct AG is a number one achievement and logistics service supplier headquartered in St. Gallen, Switzerland. Since 1978, the corporate has supported on-line retailers with scalable options in e-commerce achievement, cross-border logistics, and returns administration. With greater than 600 workers throughout a number of areas in Switzerland, Germany, and the UK, MS Direct processes greater than 32 million gadgets and handles round 17 million returns yearly. The corporate gives complete companies, together with warehousing, choosing, transport, returns processing, and digital options tailor-made to the necessities of nationwide and worldwide on-line retailers.

The range of things within the warehouse made automation troublesome

As a 3PL service supplier, MS Direct operates high-frequency achievement facilities for well-known e-commerce manufacturers at a number of areas in Switzerland and southern Germany. The biggest warehouse in Arbon, Switzerland, makes use of a Kardex AutoStore system with greater than 60,000 totally different SKUs. This vast number of gadgets posed a serious problem for additional automation within the choosing space: many gadgets—various in dimension, packaging, and floor—had been unknown to the primary decide robotic examined, which means the specified efficiency and adaptability weren’t achieved. Because of this, choosing has to date been carried out predominantly manually at eight of the 9 ports. With the goal of building itself as a number one tech participant in European e-commerce, MS Direct was searching for a know-how that might meet this problem and course of all kinds of things with out the necessity for advanced coaching. The aim was to automate easy, repetitive duties, preserve sources, and on the similar time have the ability to work productively at night time.

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The choosing resolution from Sereact

The trail to collaboration with Sereact started by way of an present contact: Luca Graf, CEO of MS Direct, already knew the Stuttgart-based software program developer from a earlier change. Throughout the analysis section, Sereact’s resolution was in contrast with different programs accessible available on the market and in the end chosen. The decisive issue was the potential of the AI-based management system to course of new and unknown gadgets with out prior information assortment. This locations Sereact one step forward of different options when it comes to know-how.

A pick-and-place resolution was used to automate one of many 9 present AutoStore ports. The software program visually analyzes every object in actual time, acknowledges related options resembling form, materials, or coloration, and independently selects the suitable gripping technique. The corporate makes use of an AI-controlled Imaginative and prescient Language Motion Mannequin (VLAM) that applies totally different choosing methods with out guide coaching.

“The implementation went remarkably rapidly,” recollects Marc Messerli, Vice President of Success at MS Direct. “Inside just a few weeks, the system was put in, built-in, and productive—simply in time for the beginning of the height season.” Messerli notably emphasizes the collaboration with the Sereact crew: “What satisfied us was not solely the know-how, but in addition the best way Sereact labored with us. Collaborative, solution-oriented, with real enthusiasm for the subject. It was clear that this was a younger crew that didn’t insist on commonplace processes, however was prepared to interrupt new floor collectively.”

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24/7 productive: “Pico” robotic as a brand new colleague

For the reason that decide robotic went into operation, order choosing at MS Direct has modified noticeably. The robotic now independently processes round 1,500 single-pick orders per day. The answer is especially efficient in nighttime processing: whereas the AutoStore system was beforehand solely used throughout the day, the robotic now takes over preparatory work for the approaching day throughout the night time. This considerably will increase throughput whereas decreasing staffing necessities throughout off-peak hours.

As well as, a key aim has been achieved: easy and repetitive duties have been efficiently automated. Staff are deployed particularly the place human expertise is required, resembling for extra advanced choosing duties. MS Direct additionally advantages from fewer choosing errors, lowered susceptibility to errors in AutoStore, and larger course of reliability. The funding has additionally paid off financially: return on funding was achieved after round 9 months—a benchmark additional supported by the excessive labor prices within the Swiss market.

“It was additionally necessary to us to not merely view the robotic as a machine, however to actively combine it into our crew,” explains Marc Messerli. “That’s why we held a naming competitors, and as we speak ‘Pico’ isn’t just a robotic for many people, however virtually a colleague.”

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Additional enlargement deliberate in Arbon

With the introduction of Sereact’s decide robotics resolution, MS Direct has reached an necessary milestone on the highway to automation. The know-how has not solely confirmed itself in ongoing operations however has additionally demonstrated its capacity to reliably course of all kinds of things with out prior coaching. This allows the corporate to stay versatile even when product vary necessities change.

“The profitable collaboration with Sereact motivates us to step by step develop automated choosing to different ports on the Arbon web site,” summarizes Messerli.

Automation can be being thought of at different areas. These are at present in varied levels of technical growth. As quickly because the infrastructural necessities are in place, the mixing of choosing robotics options can be examined.

As well as, MS Direct is in talks with Sereact in regards to the potential introduction of different applied sciences, such because the AI-based monitoring platform Lens. Sooner or later, this might allow much more correct stock monitoring and extra environment friendly high quality management.

With a transparent deal with the Arbon web site as a pioneer in automation and the prospect of step by step following swimsuit at different logistics facilities, MS Direct is pursuing its aim of positioning itself as a number one achievement service supplier in Europe.

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