Myntra appoints Pramod Adiddam as chief expertise officer

Trend ecommerce platform Myntra has appointed Pramod Adiddam as its chief expertise officer.

Adiddam will oversee Myntra’s expertise technique, with a give attention to innovation and long-term platform elasticity and technical functionality to assist the organisation’s scale and momentum, the corporate stated in an announcement. He’ll report back to CEO Nandita Sinha.

Adiddam brings greater than 20 years of expertise in constructing consumer-facing platforms. Earlier than becoming a member of Myntra, he held senior management roles at Google and Instacart, the place he led international engineering groups throughout market growth, product innovation and platform improvement.

Commenting on the appointment, Sinha stated expertise performs a central function in Myntra’s buyer expertise, and Adiddam’s experience in constructing and working giant international platforms would assist strengthen the corporate’s expertise foundations.

Adiddam stated Myntra has constructed a powerful expertise platform and that he seems ahead to working intently with groups throughout the organisation to drive innovation and deepen the platform’s general tech capabilities.

The appointment follows Myntra’s latest hiring of Ritesh Mishra as senior vp and the top of class and income. Mishra has over 25 years of expertise throughout shopping for and merchandising, provide chain, enterprise improvement, and P&L administration in each offline and on-line retail.

Aside from strengthening its senior management crew, the Flipkart-backed style market has additionally been steadily constructing its AI infrastructure and merchandise to cater to the wants of the evolving Gen Z customers.

Lately, at YourStory’s flagship occasion TechSparks, Myntra CEO Nandita Sinha stated the corporate is utilizing AI to identify style tendencies, allow quicker manufacturing, and scale its content-to-commerce ecosystem, mixing user-generated content material with clever curation.