Myntra waives commissions for brand spanking new D2C manufacturers throughout classes to woo rising labels

Ecommerce platform Myntra on Friday introduced a charge waiver for brand spanking new direct-to-consumer (D2C) manufacturers, a transfer that underscores a broader pivot amongst Indian ecommerce gamers towards zero-commission buildings to develop vendor base, fend off competitors, and seize the subsequent wave of web shoppers.

Below the brand new initiative, a part of the “Myntra Rising Stars” (MRS) programme, eligible D2C manufacturers can entry Myntra’s consumer base of over 75 million month-to-month lively customers with out incurring fee charges. The programme goals to assist rising vogue, magnificence, and way of life manufacturers develop their digital presence past private web sites and social media.

The transfer aligns with the platform’s aggressive evolution to shift to a “trend-first” method, catering to the 400 million-strong Gen Z demographic. By November 2025, it counted 47% of its buyer base to be Gen Z customers, in keeping with CEO Nandita Sinha.

This improvement follows a 12 months of aggressive recalibration throughout the sector, the place gamers like Amazon and Flipkart have slashed charges to compete with the low-cost mannequin of rival Meesho and seize value-conscious shoppers in Tier II and III cities.

Platforms are more and more shifting their monetisation focus away from commissions and towards promoting, logistics, and fintech companies to drive income whereas increasing their vendor base.

Myntra pitched the mannequin as an answer to one of many greatest hurdles for brand spanking new manufacturers: excessive advertising and marketing spend. “Manufacturers redirect their capital into model constructing and buyer acquisition throughout their early progress part,” the corporate acknowledged, promising a decrease Buyer Acquisition Value (CAC) for companions.

Past the charge waiver, manufacturers will achieve entry to Myntra’s logistics community, which covers 98% of serviceable pincodes in India, and “conversion enablers” resembling coupons and financial institution gives to drive demand.

Myntra’s determination mirrors related aggressive strikes by its mum or dad firm, Flipkart, which in November launched a zero-commission mannequin for merchandise priced beneath Rs 1,000, aiming to cut back the price of doing enterprise for small sellers by roughly 30%. That transfer was designed to counter the rise of Meesho, which constructed its scale on a no-commission mannequin.

Equally, Amazon India revised its vendor insurance policies in March 2025, slashing referral charges to zero for low-value items priced below Rs 300. Whereas the transfer cuts down on fee income, platforms anticipate to offset the loss by efficiencies gained from increased buy frequency and scale.

The Myntra zero-commission launch follows a profitable pilot carried out through the 2025 festive season within the ladies’s ethnic put on class, which noticed over 200 new manufacturers be part of the platform. This builds on the programme’s enlargement in Might 2025, when Myntra launched “House Edit” to onboard over 165 D2C manufacturers within the furnishing and decor house, focusing on progress in non-metro markets.