United Media Companies (UMS) has introduced the third version of the New Alamein Pageant, set to run from 18 July to 29 August in New Alamein’s Heritage Metropolis. Organized by Tazkarti, the pageant goals to place Egypt’s North Coast as a regional hub for arts, tradition, and tourism.
Held on the newly established U-Area, the 2025 version guarantees a summer season lineup of concert events, cultural occasions, and leisure actions.
The venue was developed in report time to accommodate 1000’s of holiday makers, and the pageant is being held underneath the sponsorship of Telecom Egypt, Metropolis Edge Developments, Egypt Publish, and the Nationwide Telecom Regulatory Authority.
This 12 months’s program will characteristic main names from the Arab music scene, together with Amr Diab, Angham, Assala, Tamer Hosny, Tamer Ashour, Marwan Pablo, Lege-Cy, Wegz, and Cairokee.
Launched in 2023, the New Alamein Pageant was launched as the biggest leisure occasion within the Center East, aiming to draw a million guests by means of a mixture of music, sports activities, exhibitions, and cultural programming.
New Alamein Metropolis has change into one among Egypt’s fastest-growing vacationer spots, with over one million vacationers visiting throughout final 12 months’s summer season season. As one of many nation’s fourth-generation cities, it options trendy infrastructure, luxurious residential areas, buying centres, and leisure services alongside the Mediterranean coast.
The town’s improvement is a part of Egypt’s broader technique to draw funding and help sustainable city development. The New Alamein Pageant has grown to change into a key cultural fixture in that effort, drawing artists, audiences, and companions from throughout the area.
