Icertis survey reveals greater than 90% of India’s C- Suite predict tariffs will affect their enterprise’s backside line
PUNE, India – June twenty seventh, 2025 – Icertis, the worldwide chief in AI-powered contract intelligence, right this moment revealed a brand new survey based mostly on responses from greater than 1,000 C-suite executives, together with 300 Indian enterprise leaders. The survey discovered that efficiency calls for on the C-suite have by no means been greater amidst tariff uncertainties and strain to maintain tempo with new AI expertise.
Macroeconomic elements are more and more impacting executives, with 94% of Indian C-suite leaders confirming strain to ship enterprise outcomes has elevated over the previous yr, and 92% reporting it’s tougher to make the fitting enterprise selections right this moment in comparison with final yr. Outcomes present that India’s executives are feeling pressures extra acutely than their international counterparts, with 73% saying that strain has ‘elevated considerably’ in comparison with 61% (US) and 57% (UK).
Commerce tensions particularly had been highlighted as a strain level, with greater than 90% of Indian executives predicting tariffs would have an effect on their enterprise’s backside line.
When requested how their enterprise is navigating the affect of tariffs, 64% of Indian respondents confirmed they’re reviewing contracts for potential financial savings alternatives. This was the primary response globally throughout markets, adopted by rethinking long-term sourcing methods (48%) and restructuring provide chains (47%).
“Contracts are the important thing to capturing financial savings in provider relationships, expediting money stream in buyer offers, and optimising partnerships for business profit. That’s why the Icertis survey factors to contracts because the lifeline that enterprise leaders are in search of,” stated Bernadette Bulacan, Chief Evangelist, Icertis.
Protecting Up with AI Is Burning Out the C-Suite
Apparently, the most important supply of pressure for Indian respondents was ‘strain to indicate ROI from AI investments’, with 56% confirming this positioned extra stress on their position. This was equally an space of concern for US (45%) and UK (38%) leaders. Among the many Indian C-suite, practically 80% really feel strain to grasp advanced AI ideas that traditionally wouldn’t have impacted their position, and discover it troublesome to find out which AI investments could have the most important affect on their enterprise.
India’s leaders additionally reported extra publicity to AI washing, the place corporations exaggerate the rise of AI of their services and products. 62% of executives stated they had been ‘extraordinarily inundated’ with AI washing, compared to 46% (US) and 36% (UK).
AI Is Delivering ROI, Regardless of the Government Complications
Whereas AI made a distinguished look among the many respondents’ stress elements, the survey additionally pointed to its duality as each good friend and foe to the C-suite. Nealy half of Indian executives stated AI is already impacting their backside line and an extra 32% agreed it’s going to affect their backside line by the tip of 2025. Moreover, 98% use AI to floor insights from contract knowledge, with 99% confirming they think about their contracting expertise a “will need to have.”
“Most enterprises have hundreds – if not thousands and thousands – in unrealised worth hidden of their contracts. The facility of AI allows enterprises to right away seize that worth by actioning data-driven insights that result in higher enterprise selections and measurable ROI,” concluded Bulacan.
By constructing contract intelligence brokers for the enterprise, Icertis is driving the following period in AI innovation for business relationships to additional speed up strategic outcomes and maximise contract worth at scale.
Survey respondents included C-suite executives at corporations with greater than 5,000 staff throughout the US, UK, and India. Learn the complete report and register to attend Tariffs, Commerce & Turbulence: Utilizing Contract Intelligence to Navigate Uncertainty to be taught extra.
About Icertis
Icertis delivers AI-powered insights and agentic automation to remodel static contracts into strategic enterprise benefit. The Icertis Contract Intelligence platform revolutionises how enterprises handle their buyer, provider, and associate relationships, enabling companies to develop income, management prices, mitigate danger, and guarantee compliance. Right this moment, a couple of third of the Fortune 100 belief Icertis to grasp the complete potential of thousands and thousands of enterprise relationships in additional than 90 nations all over the world.
