Nirvana Holding, in collaboration with 9Yards Communications, has introduced the signing of an official sponsorship settlement with Emirati powerboat racer Alia Abdulsalam Firoz. Below the settlement, each entities will function the official suppliers of journey, tourism, and media providers for her native and worldwide participation in Formulation 4 Powerboat World Championship.
This initiative displays the shared dedication of each firms to supporting nationwide expertise and empowering Emirati girls throughout varied fields – notably within the realm of marine sports activities – whereas additionally enhancing their presence on regional and international platforms.
The settlement was signed within the presence of Mr Omar Al Ali, CEO of Nirvana Holding, who affirmed that supporting Alia Abdulsalam displays the Group’s imaginative and prescient of actively contributing to the event of Emirati sports activities. He acknowledged: “We’re proud to sponsor the primary Emirati lady to compete in F4 Powerboat World Championship, and we firmly imagine in her distinctive potential to symbolize the UAE on the worldwide stage. This partnership underscores our ongoing dedication to supporting Emirati champions and shaping inspiring success tales.”
For his half, Omar Sarieddine, Deputy CEO of 9Yards Communications, stated: “At 9Yards Communications, we’re proud to be a part of this inspiring partnership that brings collectively sport, ambition, and empowerment. Supporting racer Alia is a continuation of our dedication to championing nationwide expertise and highlighting Emirati success tales – notably in fields that demand extraordinary ardour and perseverance. We imagine that media performs a significant position in showcasing such achievements, and we are going to leverage our experience to make sure this Emirati champion’s story reaches audiences all over the world.”
Alia Abdulsalam is the primary Emirati lady to compete within the Formulation 4 Powerboat World Championship, marking a big milestone in her upcoming appearances as she strives to realize new accomplishments within the title of Emirati girls’s sport.
Alia is about to start her worldwide appearances for the 2025 racing season with the Norway Grand Prix on 15 August, adopted by her participation within the F4 Powerboat World Championship on 16 September, in Italy – o
ne of the season’s most distinguished and aggressive occasions.
Alia Abdulsalam Firoz expressed her satisfaction within the partnership, stating: “I’m actually grateful to Nirvana Holding and 9Yards Communications for his or her super help, which supplies each myself and my crew a big morale enhance as we pursue championship titles. Our purpose is evident – to compete for high positions in each race and symbolize the UAE with satisfaction on the worldwide stage.”
This partnership gives complete logistical help for the racer and her crew, together with transportation, lodging, and administrative and media coordination. These efforts goal to reinforce their readiness to compete on the highest degree within the upcoming championships.
This settlement represents a profitable mannequin of collaboration between the non-public sector and sports activities establishments in supporting Emirati expertise, nurturing a brand new era of champions, and reinforcing the UAE’s presence on the worldwide marine sports activities stage.
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