- Samaaro is an AI-powered occasion advertising platform that helps enterprises by turning occasions into income
- The funds will gas Samaaro’s GTM growth in India and UAE, boosting model visibility and advancing its AI-driven product capabilities.
- The startup works with main Multinational companies equivalent to Modon Properties, Apex Group, and ICICI Lombard, and has earned a powerful consumer 9 NPS
- Thus far, Inflection Level Ventures has invested over INR 800 Cr throughout 220+ startups.
Bengaluru, 26th September 2025- Samaaro, an AI-powered occasion advertising platform has raised USD 500,000 in pre-series A led by Inflection Level Ventures. The spherical additionally noticed participation from Silver Needle Ventures, Lets Enterprise, SucSEED Indovation Fund, Sagar Narola, Suryansh Jalan and Gautam Kumar.
A majority of the funds shall be directed in direction of strengthening Samaaro’s model presence in India and the Center East, with a pointy deal with buying mid- and enterprise-level shoppers that host occasions as a core a part of their advertising technique.
Vikram Ramasubramanian, co-founder IPV says, “Because the digital world evolves and complex instruments are built-in into a variety of services and products, the occasion advertising sector stays ignored by it. Occasions are an integral a part of any model’s advertising technique however demand heavy labor, fragmented instruments, and nonetheless depart groups with restricted visibility and overspending. Samaaro has acknowledged this distinctive alternative and has capitalized on the identical by integrating good automation to empower groups not simply to host occasions but in addition to maximise participation. By automating promotions, driving registrations, enhancing engagement, and streamlining operations, Samaaro helps advertising groups ship impactful occasions whereas maximizing ROI.”
Purnank Prakash, Co-Founder & CEO provides, “At Samaaro, we’re reimagining how enterprises run occasions by making them smarter, data-driven, and immediately tied to income. The help from this spherical will enable us to double down on AI-led product improvement and broaden our attain in world markets. Our mission has all the time been to resolve the chaos round occasion advertising and provides enterprises the readability and management they should scale with confidence.”
Having already earned the belief of enterprise advertising groups at organizations equivalent to ICICI Lombard, Modon Properties, the Ministry of Housing and City Affairs, Varun Drinks, and Apex Group, Samaaro in the present day serves shoppers throughout India, the Center East, and North America. Its options are being quickly adopted throughout various industries together with actual property, BFSI, expertise, and healthcare.
Purnank Prakash (Co-Founder & CEO) is a 2014 NIT Trichy graduate in Pc Science. He started his profession as Product Proprietor at SAP Labs, following his work with Dr. S. Sudharshan, Head of Expertise for Aadhaar. Purnank brings deep experience in product imaginative and prescient and expertise management. Mayank Banka (Co-Founder & President) is a Graduate of NIT Trichy in Civil Engineering (2014). He has expertise as a Product and Client Analyst at EXL Providers and Product Analyst at Souq.com (now Amazon.ae). Mayank focuses on gross sales, finance, and operations. In 2015, they each ventured into the event-tech house by founding Tacnik Expertise (mum or dad of Samaaro) and have hosted over 2,000+ occasions, engaged 10 million+ members throughout 40 international locations, and labored with a number of Fortune 500 firms.
Samaaro empowers manufacturers internet hosting or taking part in occasions to drive measurable enterprise outcomes. The platform allows advertising groups to strategically goal the proper viewers, run omnichannel promotions, automate customized confirmations and reminders, streamline on-site operations, improve attendee engagement, and seize and qualify leads in actual time. With seamless CRM integration, automated follow-ups, and clear visibility into occasion spends and ROI, Samaaro ensures occasions ship each affect and effectivity.
The market potential for MarTech platforms is big. With over 3.5 million firms that might profit from occasion advertising, Samaaro is specializing in those already utilizing occasions as a core a part of their technique. This section alone represents a $10 billion world market, projected to achieve $24 billion by 2029.
About Samaaro:
Samaaro, based in 2020 by Purnank Prakash and Mayank Banka, is an AI-powered occasion advertising platform that helps enterprises flip occasions into income. Working within the event-tech and martech business, Samaaro stands out with its unified SaaS stack that mixes attendee administration, lead scoring, analytics, and advertising integrations into one platform.
About Inflection Level Ventures:
Inflection Level Ventures (IPV) is an angel investing platform with over 24,000+ CXOs, HNIs, and Professionals to collectively spend money on startups. The agency helps new-age entrepreneurs by offering them with financial & experiential capital and connecting them with a various group of traders. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to spend money on Pre-Sequence A to Sequence B growth-stage start-ups. The fund has already deployed capital in six startups up to now, with a couple of offers in superior levels of pipeline.
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