Platinumlist, the Center East leisure discovery platform, launches a complete rebranding of its platform. This step is a response to the booming occasions sector within the MENA area, which has resulted in evolving person and companion calls for for flexibility, consistency and personalisation. Since its founding in 2009, Platinumlist has expanded from a single occasion sort to efficiently ticketing over 100,000 occasions with 20 numerous classes in 9 markets within the GCC and MENA and all over the world. The redesigned platform addresses this by making the invention and reserving of tickets a faster and extra handy expertise.
“The choice to rebrand the platform was pushed by a number of components, together with the corporate’s growth throughout the globe,” mentioned Cosmin Ivan, CEO at Platinumlist. “This development introduced challenges, because the earlier model id now not absolutely mirrored the worldwide and numerous nature of the corporate’s choices. The prior design was fragmented throughout completely different merchandise, which generally made model recognition tougher for customers and B2B companions.”
The brand new design addresses these points with a recent visible id centred round the idea of a “portal”. This metaphor and id idea, created in partnership with design studio Kidults, represents the platform as an entry level to new experiences and feelings. The redesigned interface incorporates a cleaner, bolder visible system, improved UX patterns, and darkish mode is presently in improvement to additional improve person expertise in in numerous lighting circumstances, comparable to at concert events or cinemas.
“Platinumlist got here to us with a daring ambition – to transcend promoting tickets and develop into a real cultural portal,” mentioned Mike Shishkin, Inventive Director at Kidults. “It wasn’t nearly a brand new look, however about rethinking the model’s function, story, and your entire product expertise. We labored intently with the Platinumlist on model technique, visible id, UI and content material instruments. And we’re proud to be part of remodeling ticket gross sales into inspiration.”
A big facet of the redesign is its give attention to regional and cultural inclusivity. Platinumlist collaborated with UAE and Saudi-based sort designers to develop a brand new Arabic typographic system and an tailored emblem that aligns with the Latin model, creating a versatile and regionally inclusive design system.
The redesign is a part of a shift that features the rollout of a unified design system throughout all model supplies. This can guarantee quicker supply, higher consistency, and a extra human and expressive tone in all communications. The corporate has additionally built-in person suggestions instruments into its course of to drive extra research-informed product improvement.
Wanting forward, Platinumlist plans to proceed its enhancements, leveraging the brand new versatile design system to scale throughout completely different languages and markets, from Dubai to London. The corporate can be creating localised UI modules for its companions to assist trade professionals enhance their outcomes. Future evolution features a full app redesign, the launch of a membership program and digital pockets, in addition to openings within the new markets.
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