Popeyes Louisiana Kitchen’s newest advertising marketing campaign has created confusion at restaurant counters nationwide after launching a digital-only Construct Your Personal Bundle (BYOB) promotion that includes in style web personalities.
The marketing campaign, unveiled August 12, throughout Popeyes’ social media platforms, showcases meal combos related to streamers together with Brittany “Cinna,” FaZe Lacy, Agent 00, ExtraEmily, and others. Every bundle options three proteins and two sides for $20, accessible solely by the Popeyes cell app.
Hours after the announcement, Twitch streamer Cinna publicly addressed confusion on X, writing, “Bro persons are going to Popeyes and attempting to order this and dming confused please assist LMAOOOOO @Popeyes. some man additionally simply advised me within the airport congrats on the collab meal he was gonna order it LMAOOOOOO I FEEL SO BAD AWWWWWW.”
bro persons are going to Popeyes and attempting to order this and dming confused please assist LMAOOOOO @Popeyes https://t.co/IWDIOTaYs6
— cinna (@cinnabrit) August 13, 2025
When content material creator MrBeast questioned whether or not her collaboration was authentic, Cinna confirmed it wasn’t actual, responding: “no however I’ll begin engaged on it Rn. I’ll get you that meal deal a method or one other.”
In-Retailer Verification Try Fails
The confusion prolonged past social media when FaZe Lacy tried to order his personal branded bundle throughout a reside Twitch stream. Footage shared on X exhibits a Popeyes worker stating: “No. We by no means had this promotion,” regardless of Lacy displaying the official promotional materials.
Fellow content material creator FaZe Adapt expressed shock on the response, whereas Lacy questioned: “Why did Popeyes put up it then?”
Based on the promotional supplies, the streamer bundles are solely accessible by the Popeyes cell utility, not for in-store or counter ordering. This digital-only strategy seems to be creating friction between the net marketing campaign and in-store implementation.
As of publishing, Popeyes has not issued a proper assertion addressing the confusion surrounding its influencer collaboration marketing campaign.
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