Early on February 6, Alibaba’s AI software Qwen App formally launched its “$430 Million Lunar New Yr Mega Free Order” marketing campaign, with the primary section specializing in free milk tea and welcoming customers throughout China to order milk tea totally free with a single AI sentence.
A Qwen App spokesperson stated, “We hope that by means of the Lunar New Yr mega free order marketing campaign, we will invite individuals nationwide to expertise a brand new way of life within the AI period and let AI combine into actual‑life consumption.”
It’s reported that this 12 months’s Lunar New Yr AI battle is fierce. Qwen App’s $430 million mega free order marketing campaign represents the most important funding in a Spring Pageant occasion in Alibaba’s historical past and the best spending on this 12 months’s Lunar New Yr AI battle.
Earlier on January 15, Qwen App had already built-in with Alibaba ecosystem eventualities together with Taobao Flash Sale, Alipay, Taobao, Fliggy, and Amap, launching AI purchasing capabilities. Due to this fact, in contrast with different AI apps’ pink envelope promotions, Qwen App’s strategy is easier and extra direct: customers obtain a $3.6 free order card upon obtain.
The Qwen App occasion web page exhibits that the primary section of the free order marketing campaign runs from February 6 to February 12. After updating Qwen App, all customers can obtain a $3.6 no‑threshold free order card, which can be utilized not solely totally free milk tea but additionally for purchasing on Taobao Flash Sale and ordering takeout.
Observers discovered that by tapping “Free Milk Tea” within the backside left of Qwen App, customers can see a number of close by milk tea choices overlaying mainstream tea and low manufacturers comparable to Mixue Ice Metropolis, Nayuki, Luckin Espresso, Bawang Tea, Auntie Hu, Chabaidao, and Kudi Espresso. Deciding on a desired drink and clicking “Use Qwen Free Order Card” redirects customers to the Alipay fee web page. The method is easy, however on account of heavy site visitors, the system could repeatedly immediate “The occasion is just too standard, please strive once more later.”
As well as, the marketing campaign additionally encompasses a referral mechanism: for every profitable referral of a brand new consumer to obtain Qwen App, each events obtain a $3.6 free order card. A person can obtain as much as 21 playing cards, with a complete worth of $75.6. Efficiently referring three new customers in at some point additionally offers customers an opportunity to attract a “Qwen AI Life Card” value $1,440.
Some netizens calculated that if a household of six participates within the Qwen free order marketing campaign, they may acquire $40 in no‑threshold free order playing cards in 5 minutes, which could possibly be used to get 84 cups of lemon tea from Mixue Ice Metropolis totally free.
Based on the newest knowledge, inside lower than three hours of launching, Qwen App had already delivered over a million milk tea orders. The occasion web page exhibits that the second section of the $430 million mega free order marketing campaign will begin on February 13, throughout which customers can obtain money pink envelopes value as much as $416.
Supply: NetEase Information
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