Strategic collaboration combines LeadSquared’s gross sales execution platform with Redington’s in depth distribution community to scale income progress by means of a hybrid go-to-market strategy
Chennai, 08th April, 2026 — Redington, a number one built-in expertise distributor, at this time introduced a strategic partnership with LeadSquared, an AI-powered platform that unites gross sales, advertising, discipline, and repair groups to automate workflows and drive outcomes at scale. By means of this partnership, Redington will have the ability to drive accelerated attain of LeadSquared’s companies and merchandise owing to its sturdy world footprint, deep cloud, and enterprise expertise competencies.
Redington, by means of its in depth portfolio of world expertise manufacturers and accomplice community, positions strongly as expertise ecosystem orchestrator. By means of this partnership, LeadSquared’s platform will develop into extra accessible to organizations looking for to modernize income operations, strengthen buyer engagement, and drive measurable enterprise outcomes by means of structured digital transformation initiatives.
This collaboration marks a big step in LeadSquared’s enlargement technique, combining its income execution platform with Redington’s in depth world accomplice ecosystem to speed up digital transformation for enterprises throughout high-growth markets.
The partnership is designed to increase LeadSquared’s attain by means of Redington’s enterprise-grade distribution capabilities, whereas enabling companions to ship built-in cloud-led transformation options to prospects throughout industries together with BFSI, training, healthcare, and manufacturing.
The addition of LeadSquared marks an vital increase for Redington’s rising Enterprise Purposes Software program portfolio because the Firm forays wider past conventional IT infrastructure and Cloud options. This partnership strengthens our potential to ship outcome-led options to companies by unlocking buyer intelligence and including a brand new dimension to the worth we convey to the market. With Redington’s in depth community, we purpose to take this answer to market by means of a targeted ecosystem of specialised companions whereas supporting the shopper lifecycle by means of a devoted buyer success strategy. – Sridhar S, Government Vice President, SSG, Redington
Commenting concerning the growth, Anand Dev Dhand, Head – Partnership & Alliances stated: “At LeadSquared, our focus is on enabling organizations to drive significant digital transformation throughout their income operations. Partnering with Redington permits us to mix our platform strengths with their unmatched distribution scale and deep cloud competencies. This collaboration permits enterprises to undertake transformation initiatives quicker whereas empowering companions to ship long-term worth by means of built-in expertise options.”
By leveraging Redington’s world presence and accomplice relationships, LeadSquared beneficial properties accelerated market entry whereas Redington strengthens its portfolio of enterprise SaaS options that help end-to-end enterprise transformation. The collaboration reinforces each organizations’ dedication to enabling scalable, cloud-driven transformation journeys for patrons.
About Redington Restricted:
Redington Restricted (NSE: REDINGTON; BSE: 532805), is a Fortune India 500 firm, a number one expertise service supplier and expertise ecosystem orchestrator, serving to companies Unlock Subsequent™ of their digital transformation journey. With presence in over 40 markets, 450+ model associations, and 75,000+ channel companions, Redington provides end-to-end options, from distribution to implementation for IT/ITeS, Telecom, Life-style, 3D printing and digital printing, and photo voltaic merchandise. By means of its concentrate on innovation and partnerships, Redington stays a trusted world distributor of merchandise, companies, and options throughout India, the Center East, Africa, Turkey, South Asia, and South-East Asia.
For extra info, go to: https://redingtongroup.com
About LeadSquared
LeadSquared is an AI-powered platform that unites gross sales, advertising, discipline, and repair groups to automate workflows and drive outcomes at scale. With a robust presence throughout India, the Center East, APAC, and North America, LeadSquared helps over 1,800 companies of their progress journeys. Tailor-made for thriving sectors like BFSI, healthcare, training, actual property, and extra, LeadSquared champions a customized strategy for companies of each scale.
For extra info, go to https://www.leadsquared.com/.
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