AI search visits are anticipated to outgrow natural visits in Europe by 2028.
Revolut has joined ranks with Google to capitalise on agentic commerce as a rising variety of consumers are anticipated to make purchases utilizing AI chatbots within the coming years.
This follows simply months after PayPal grew to become the primary to put out its plans to allow prompt fee inside OpenAI’s ChatGPT.
The UK fintech introduced plans to make its “one-tap” checkout answer suitable throughout the rising panorama of agentic commerce within the UK and EEA. This follows from the launch of Google’s Agent Funds Protocol (AP2) final September, which Revolut is suitable with.
Google’s AP2 protocol, developed alongside funds and expertise firms, permits fee techniques to securely authenticate, validate and convey an agent’s authority to carry out transactions with out the human client needing to click on on the ‘purchase’ choice on a service provider’s web site.
The protocol is constructed utilizing cryptographically-signed digital contracts that function verifiable proof of a person’s directions. These mandates are signed by verifiable credentials and act because the foundational proof for each transaction, Google explains.
In a bullish state of affairs, analysts predict that agentic consumers might characterize a number of hundred billions in US e-commerce spending, capturing as much as 20pc of the market share. At present, Morgan Stanley analysis solely factors to 1pc of consumers selecting the agentic route.
Though, as a precursor, conventional natural search site visitors within the US is declining by 10pc yr over yr, with consultants anticipating AI site visitors to surpass legacy search strategies by 2029.
In the meantime, in Europe, AI search visits grew from 4pc in 2024 to 8pc in early 2025. Right here, they’re projected to achieve 25pc by the top of 2026 and outgrow natural search visits in 2028.
Speedy adjustments on this area is prompting companies to strategise advertising and marketing on AI chatbots and browsers.
Agentic search and purchasing permits AI to make personalised options, resulting in probably “smarter” purchasing choices by a client. It might additionally automate delegated duties similar to shopping for a product as quickly as it’s on sale.
This rising potential represents a brand new, enormous marketplace for AI firms in addition to fee suppliers. Google, for instance, is already collaborating with round 60 organisations, together with American Specific, Coinbase, Etsy, Mastercard and ServiceNow to develop AP2.
“The way forward for purchasing isn’t a web site, it’s a dialog. We purpose to maneuver past the click-and-pay mannequin to a world the place your AI assistant streamlines the checkout for you,” mentioned Alex Codina, the final supervisor of buying at Revolut.
“By enabling Revolut Pay for Agentic Commerce, we’re aiming to make our prospects’ favorite, most safe fee expertise the usual for AI-driven transactions. This can guarantee pace, belief, and absolute zero friction for the subsequent era of digital shopping for.”
Tara Brady, the president of Google Cloud for the Europe, Center East and Africa area added, “The way forward for digital commerce depends on belief, safety and pace.
“By leveraging Google’s AP2 protocol, Revolut will take away friction from AI-assisted purchasing. Collectively, Revolut and Google are remodeling digital commerce for tens of millions of customers within the European Financial Space and the UK.”
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