Her Excellency Shaikha Nasser Al Nowais, Secretary-Normal-elect of the United Nations World Tourism Group (UNWTO) for the 2026–2029 time period, participated in VivaTech 2025 exhibition and discussion board, held underneath the theme “New Frontiers of Innovation.” The most recent version of the occasion noticed in depth participation from decision-makers, enterprise leaders, and innovation pioneers from world wide.
Her Excellency visited the UAE Pavilion on the exhibition, the place she was briefed on essentially the most outstanding initiatives and improvements introduced by Emirati small and medium-sized enterprises (SMEs), significantly these specializing in tourism and associated sectors. She praised the digital options and companies developed by these corporations and highlighted their position in providing revolutionary options that serve the neighborhood.
Throughout her assembly with Emirati entrepreneurs on the exhibition, Her Excellency underscored the significance of localizing superior applied sciences and synthetic intelligence within the growth of hospitality companies and tourism locations, according to worldwide greatest practices. She famous that know-how has turn out to be a key enabler in delivering distinctive tourism experiences, enhancing service high quality, and enhancing the competitiveness of the sector.
Her Excellency additionally toured pavilions of a number of different worldwide corporations working within the fields of superior know-how, synthetic intelligence, and digital options. She was apprised of the most recent improvements in these fields, that are reshaping the way forward for digital financial system and advancing good tourism.
VivaTech is the biggest know-how occasion and startup exhibition in Europe. This 12 months’s version attracted roughly 165,000 guests, and featured greater than 13,500 startups, together with 3,500 exhibitors and three,200 traders, serving as a novel platform for accelerating innovation, exchanging concepts, and constructing strategic partnerships.

