Sorry, Pc Village, there’s a brand new Sheriff on the town (and it’s referred to as Gamp)

There are three issues you may’t dwell with out: air, water, and sure, your cell units. In company settings, laptops and smartphones are the lifeblood of enterprise. They’re the place work occurs, the place transactions are executed, and the place worth is created.

Regardless of being core to every day operations, gadget insurance coverage isn’t mentioned. In company environments the place tons of of units are deployed, misplaced, broken, or stolen with little accountability, gadget insurance coverage is usually lumped with broader enterprise and property insurance coverage. Nigerian startup, gamp, is constructing a full gadget lifecycle administration platform for companies throughout the continent, masking every part from buy and leasing to repairs and insurance coverage, referred to as gamp for Enterprise.

“Gadgets are a very powerful property frequent to each particular person,” says ⁠Bolu Omotayo, founder and CEO of gamp. “But there’s no construction that caters to them, particularly in Africa.”

Now, after almost three years in operation, gamp has over 200 enterprise prospects, claims 80–90% retention, and has offered, leased, repaired, or insured roughly 30,000 units. With a rising portfolio that features gadget procurement, restore logistics, insurance coverage, MDM provisioning, and worldwide supply, gamp needs to grow to be the Rippling for Africa’s units.

However is the corporate’s “everything-device” ambition possible in a fragmented, cash-strapped market the place belief nonetheless resides in “my man” at Pc Village? And does its bundling technique translate to moats, or is it simply operational sprawl?

gamp’s founder began out promoting refurbished electronics on a Nigerian campus, supplying laptops to a few of the nation’s earliest YouTubers and social media influencers. After stints at mobility startup Carry1st and Provider Gadgets, Omotayo, recognised a much bigger image—gadget possession in Africa is damaged at each degree: acquisition, safety, restore, and disposal.

“Companies don’t have any option to hint the place their laptops are. No visibility. And insurance coverage doesn’t cowl the issues workers really want, like motherboard replacements or charger failures,” he explains.

gamp’s reply is gamp for Enterprise, a lifecycle administration platform the place companies can procure laptops, provision software program, insure units, course of repairs, observe {hardware} throughout places of work, and handle compliance, all from a single dashboard.

Enterprise mannequin: Machine-as-a-Service with embedded infrastructure

gamp’s revenues are unfold throughout 4 main buckets:

1. Machine gross sales: Companies should buy new or refurbished laptops outright. gamp marks up the stock.

2. Leasing and rental: Lease-to-own choices and short-term leases (₦7,500/day for entry-level fashions) make units accessible with out giant upfront prices.

3. Machine safety plan: A recurring subscription (from ₦18,000–₦100,000/12 months) masking every part from display cracks to motherboard failure—even theft.

4. Lifecycle SaaS platform: The gamp dashboard and embedded logistics give corporations visibility into their gadget fleet. Add-ons embody software program provisioning and distant locking instruments.

“We’re not simply promoting laptops,” says Omotayo. “We’re staying with the enterprise all through your entire lifecycle. “You purchase from us, and we’re there supporting you day and night time.”

This retention-centric technique is deliberate. In contrast to a one-off {hardware} reseller, gamp needs to show gadget possession right into a long-term subscription enterprise.

Moat or maze? The energy of the stack

What makes gamp formidable—its full-stack management over gadget lifecycle—can be its largest operational danger. From sourcing refurbished laptops to managing restore facilities in Lagos, Ibadan, and Abuja, to integrating with international distributors like JumpCloud for MDM software program, the corporate is juggling: stock financing, logistics in high-risk environments, price-sensitive prospects, technical restore requirements, and worldwide delivery. 

Nonetheless, the moat is materialising. Its gadget safety plan is arguably the corporate’s strongest product hook. By bundling insurance coverage, leases, and restore into one plan, gamp turns what would’ve been sunk prices for the client right into a predictable OPEX spend—and will get recurring income in return.

World comparables and African context

gamp’s international friends embody Asurion, a US electronics insurance coverage big; Grover, a subscription-based gadget rental firm; OFFI, a UK gadget lifecycle supervisor not too long ago acquired by Deel, and Rippling, a US HR and IT infrastructure firm. 

However not like these markets, African companies function in an ecosystem the place “my man at Pc Village” continues to be the default. This makes gamp’s competitors deeply cultural moderately than formal. 

“Considered one of our purchasers refused to purchase from us, although they insure units with us,” Omotayo admits. “They mentioned it might be disloyal to desert their long-time vendor.”

Furthermore, infrastructure is weak: OEM restore networks are unreliable, import duties on electronics are excessive, and insurance coverage literacy is low. gamp’s logistics and sourcing pipelines are, by necessity, extra advanced than these of any Western peer.

But the corporate believes this complexity is defensible. “I’d repair a tool on this market higher than Hofy would,” Omotayo claims, citing gamp’s aggregation of licensed restore companions and blacklisted IMEI screening software program.

Funding and financing

gamp raised $650,000 in a 2022 pre-seed spherical from Future Africa, Ingressive, Sovereign Capital (Kaleo), and angels like Yemi Osindero (Uhuru Capital). It has since added structured debt from FSDH Financial institution, Meristem and is closing a brand new financing line with ⁠BAS Finance Firm to help gadget leasing.

The economics works greatest with scale. gamp claims it could actually lease a MacBook for $20/month and insure it for $100/12 months, amortizing the gadget price over 12–48 months relying on situation. With 30,000 units moved and over 200 enterprise purchasers and a retention of 80%, the unit mannequin seems examined, even when not but totally worthwhile.

However the firm faces actual provide chain danger: getting low-cost credit score to obtain extra stock at scale. “I received capital at 15% from FSDH, however solely a tiny quantity,” Omotayo says. “I can increase extra, however at what price? How will I value it to my prospects?”

What’s subsequent: Land, deepen, dominate

gamp has no plans to develop simply but. It’s doubling down on Nigeria and its over 200 prospects. The corporate plans to develop its person base 5x, develop its financing partnerships, and roll out its new gamp for Enterprise platform in Q3 2025.

It’s additionally strolling the high quality line between acquisition goal and eventual acquirer. “There are three colleges of thought,” Omotayo says. “Turn out to be the Rippling of this market. Get acquired and layered on another person. Or purchase others ourselves.”

The “Rippling for Africa’s units” play is daring, and the clearest moat gamp might have is simply how unglamorous the issue it solves is. In a continent obsessive about wallets, commerce, and cloud kitchens, gamp is betting on hardware-as-a-service, infrastructure tooling, and long-haul retention. That may not be horny. But it surely simply would possibly scale.

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