Stryv acquires Sterra, eyes 9-figure income by 2027

Sterra will proceed to function as a standalone model

Singapore-based client electronics startup Stryv has totally acquired house equipment model Sterra for an undisclosed quantity.

As a part of the deal, Sterra will proceed to function as a standalone model, with its CEO Chris Lim taking over an advisory position, Stryv CEO Roy Ang advised Tech in Asia.

Each companies will now function underneath Evo Commerce, a wellness and private care D2C model builder previously known as Evolut Holdings. Evo Commerce can be the mum or dad firm of Stryv. Evo Commerce’s model portfolio spans Bback (dietary supplements) and Mantou (shampoo), and its backers embrace East Ventures, IJK Capital Companions, and Bonjour Holdings.

Stryv focuses on private care gadgets—hairdryers and males’s shavers priced between US$149 and US$189. In the meantime, Sterra specialises in water and air purifiers with a broader worth vary of US$189 to US$1,999.

In 2023, Sterra stated that it was incomes eight figures in income on the time, and making a internet revenue in simply two years whereas being solely bootstrapped.

In response to The Enterprise Instances, unaudited monetary numbers for Sterra Tech, the agency’s entity in Singapore, present that it recorded S$16.6 million in income within the fiscal 12 months ending Jun 2025, with a internet lack of S$2.3 million.

Following the acquisition, Sterra’s workforce, together with its customer support, technical assist, finance, HR, gross sales and advertising groups, will mix with Stryv’s. The transition contains assured guarantee continuity for all current clients.

Stryv’s ambition to changing into a “multibillion-dollar enterprise”

For Stryv, the acquisition marks its entry into the house equipment house and brings it nearer to its purpose of changing into a “multibillion-dollar enterprise,” stated Ang, who can be Evo Commerce’s co-founder and CEO.

“The purpose within the subsequent 5 years is to construct Stryv as a key participant within the house home equipment product class,” he added.

In response to Ang, who was previously regional head of business and operations for GrabPay, Evo Commerce had explored a number of enlargement paths into house care, however selected an M&A as the fitting selection.

If we construct our personal home-care model, it should take a few years to get substantial information about our clients. If we accomplice, we’re primarily simply distributors of the product. Shopping for was probably the most viable choice.

Roy Ang

Stryv sells its merchandise by way of its personal web site, ecommerce platforms, and in over 2,000 storefronts, together with 30 retail shops throughout Singapore, Malaysia, and Hong Kong. Its merchandise may also be present in 2,000 third-party electronics retailers and pharmacies.

The model is self-funding the acquisition by way of its steadiness sheet, with no exterior investor financing. Ang famous the corporate closed 2025 worthwhile, with income reaching eight figures, although he declined to offer particular figures to The Enterprise Instances.

A part of its technique, Ang stated, is: “We don’t let development in any respect prices be our mantra.”

In distinction to client digital manufacturers, which usually spend about 40-50% of their income on advertising bills, Ang identified that Stryv spends a low double-digit proportion.

The decisive issue

Each founders of Sterra and Stryv share a long-standing relationship. Lim used to even informally advise Stryv in its early years.

Ang stated that his private friendship with Sterra’s founder made the deal extra easy, given their mutual familiarity with one another’s manufacturers.

However the decisive issue for Stryv ultimately got here all the way down to Sterra’s buyer and provider relationships.

Ang shared that Sterra’s merchandise are current in round 200,000 houses in Singapore, offering Stryv with useful buyer suggestions to information Stryv’s future product growth.

Sterra’s R&D and customer support workforce additionally made the acquisition interesting. Ang famous that Sterra’s workforce of technicians is “fairly strong,” with most having been with the model for the previous 4 years, whereas Stryv has but to determine its personal R&D capabilities.

Furthermore, Sterra has entry to suppliers for Tier 1 factories in each China and South Korea, whereas Stryv has principally tapped suppliers in China.

The acquisition comes regardless of the challenges Sterra had confronted through the years.

In 2024, Singapore’s Competitors and Shopper Fee investigated Sterra for falsely claiming that native faucet water was unsafe to drink. The model has since apologised for the incident.

A Stryv spokesperson acknowledged the problem was flagged throughout due diligence, noting it “was taken severely, however was not a blocker to the transaction.”

Wanting forward, Ang believes Stryv and Sterra can hit their purpose of attaining an total nine-figure income in 2027. He added that Stryv plans to proceed specializing in rising its presence throughout Singapore, Malaysia, and Hong Kong.

That stated, whereas the markets for private care gadgets and client home equipment are anticipated to develop additional within the subsequent 4 years, Stryv can be going through heated competitors.

In response to Euromonitor, Singapore’s client equipment market reached 4.9 million models in 2025 retail quantity gross sales, and is projected to leap to five.4 million models by 2030.

Stryv faces three formidable gamers: Philips presently instructions the most important market share in each private care and client home equipment, adopted by Braun (private care) and Panasonic (client home equipment).

The aggressive panorama is additional intensified by the rising pattern of Asian D2C manufacturers and client items corporations pursuing acquisitions, with M&A exercise accelerating throughout markets corresponding to Singapore and India.

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Featured Picture Credit score: Stryv