
In 1986, I bought a house in northwest Rhode Island that had been constructed within the Twenties as a summer time fishing camp. The one insulation it had was some rolled up newspapers — in French! — underneath the window sills. There was none within the partitions and none within the roof. My heating payments the primary winter have been stratospheric. The home was initially one story however someplace in its lifetime, two shed dormers has been added to permit for thee small bedrooms on the second ground. The roof was made from black asphalt shingles, the type that have been frequent all through New England for generations.
That black roof helped heat the upstairs in winter however made it unbearably sizzling in the summertime. I changed the black shingles with silver shingles after fall arrived and slept comfortably upstairs for years thereafter. Including insulation between the rafters helped quite a bit as nicely. But when I attempted that right this moment, I would run afoul of the darkish roof foyer, a bunch of producers reps who’re pressuring state officers and native constructing officers to roll again “cool roof” mandates in legal guidelines and constructing codes.
Why would anyone try this? The reply is, they receives a commission to make their case and if they aren’t profitable, their funds stop. We will’t have a bunch of constructing supplies lobbyists thrown out of labor, now can we? The argument they stake their livelihood on is one MAGAlomaniacs are recognized for — freedom of alternative. Folks ought to be free to decide on a darkish roof in the event that they need to. It’s the American Approach!
Common readers have heard this argument in lots of kinds from different industries. Insurance policies selling electrical automobiles should be opposed as a result of individuals ought to have a proper to spew poisonous emissions into the air in the event that they need to. Equally, individuals ought to be free to decide on home equipment that waste power if they need, so let’s do away with the Power Star program whereas we’re at it. Selection is thrown round with wild abandon by the MAGA crowd. Folks ought to be free to poison their households with air pollution from their gasoline stoves and furnaces in the event that they need to.
We even see this within the tech world the place Elon Musk thinks it’s completely okay to make different drivers a part of his self driving obsession. He ought to be free to do this however others ought to be prevented from opting to not take part in his beta testing protocols. Freedom is many issues to many individuals however it typically comes right down to nothing greater than having the ability to shove your beliefs down another person’s throat.
The Darkish Secret Behind The Darkish Roof Foyer
On this case, the controversy is between two manufacturing teams. On one aspect are firms that manufacture EPDM, a black artificial rubber roofing materials that has lengthy dominated the industrial roofing business. However EPDM is dropping market share to TPO, a plastic single ply materials that is available in many lighter colours, together with white. Main EPDM producers embody Johns Manville, Carlisle SynTec, and Elevate, a division of the Swiss multinational firm Holcim. These firms additionally make reflective roofing supplies however oppose laws which may diminish their darkish roof market share by way of lobbying teams such because the EPDM Roofing Affiliation.
That group, whose govt director is Ellen Thorp, just lately achieved a victory in Tennessee, which had a “cool roof” mandate in sure counties. However as the typical temperatures within the State have elevated, that mandate expanded to cowl main cities like Memphis and Nashville. So the EPDMRA swing into motion to search out a couple of Repuginican state representatives who have been prepared to drink the “freedom of alternative” Kool Support. The Tennessee legislature has now repealed the “cool roof” legislation.
The struggle has additionally performed out on the native and nationwide stage. The teams was profitable at maintaining Denver from adopting a “cool roof” customary, however extra vital than that, it has managed to dam the adoption of stricter requirements by the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE), an expert group that creates mannequin requirements for metropolis and state laws.
The Guardian, in a narrative co-published with Floodlight, experiences the present ASHRAE customary recommends reflective roofs on industrial buildings in US local weather zones 1, 2, and three, that are the most popular areas within the US. They embody many of the south, Hawaii, virtually all of Texas, areas alongside the Mexican border and most of California. In a latest assertion, Ellen Thorp crowed, “We’ve been in a position to cease all of these … mandates from creeping into local weather zone 4 and 5.”
The first instrument utilized by the lobbying teams is to assault the science that claims “cool roofs” can save on cooling prices for buildings and partially mitigate the “warmth island” impact these buildings have on city areas. The warmth island idea claims cities get so sizzling in the course of the day that they can’t quiet down sufficiently in a single day, which suggests they begin every new day hotter than they may very well be if “cool roof” strategies have been broadly adopted. Research present on sunny day roof temperatures on a darkish roof may be as a lot as 50 levels F hotter than on a lighter roof.
Larger Emissions From Cooling
However there may be extra to it than that. All that warmth results in greater indoor temperatures, which suggests air con gear has to work more durable to maintain inside areas cool. In 2010, a research by Berkeley Lab utilizing knowledge from NASA estimated that utilizing “cool roof ” strategies on the roofs of all cities within the northern hemisphere might have a one-time impact of eradicating greater than 24 billion tons of carbon dioxide from the environment, however let’s not try this if it means somebody will lose market share!
“If all eligible city flat roofs within the tropics and temperate areas have been steadily transformed to white (and sloped roofs to chill colours), they might offset the heating impact of the emission of roughly 24 gigatons of CO2, however one-time solely,” stated Artwork Rosenfeld, a physicist at Berkeley Lab. “Nevertheless, if we assume that roofs have a service lifetime of 20 years, we will consider an equal annual fee of 1.2 Gt per yr. That offsets the emissions of roughly 300 million automobiles for 20 years!” 300 million automobiles is about what number of automobiles there are in the entire world. Do now we have your consideration but?
Right here we will clearly see how the revenue motive skews human conduct, and never for the most effective. Within the pursuit of earnings, the most effective pursuits of society are sublimated to the motives of multi-national firms, although the advantages to society may very well be huge. If we don’t craft a manner of assigning an financial worth to a sustainable world, the epitaph for humanity can be one phrase lengthy. “GREED” is all it can say.
Hat tip to Dan Allard.

Join CleanTechnica’s Weekly Substack for Zach and Scott’s in-depth analyses and excessive degree summaries, join our every day e-newsletter, and observe us on Google Information!


Whether or not you might have solar energy or not, please full our newest solar energy survey.
Have a tip for CleanTechnica? Wish to promote? Wish to counsel a visitor for our CleanTech Speak podcast? Contact us right here.
Join our every day e-newsletter for 15 new cleantech tales a day. Or join our weekly one on prime tales of the week if every day is just too frequent.
CleanTechnica makes use of affiliate hyperlinks. See our coverage right here.
CleanTechnica’s Remark Coverage

