Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the way forward for commerce—from uncertainty round what it’ll seem like (chatbots or seamlessly baked into search?), massive questions at corporations like Dwelling Depot and Stratacache, and massive performs from powerhouses like Google and Meta.
Right here’s what I realized, based mostly on conversations with dozens of retail media practitioners, adtech distributors, analysts, social platforms, and extra.
Google indicators extra retail media funding
Google’s cope with Kroger Precision Media lets manufacturers goal Kroger audiences on YouTube. These Kroger advertisers may also be capable to see if these YouTube advertisements result in gross sales at Kroger.
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