As TikTok features new U.S. homeowners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is shifting shortly to centralize its market. In an e-mail to advertisers despatched this week and reviewed by ADWEEK, TikTok introduced it’ll quickly require U.S. retailers to meet orders via the platform’s proprietary logistics providers—successfully stripping manufacturers of the power to deal with their very own transport.
The mandate, which begins phasing in on Feb. 25, marks the top of ‘Vendor Transport’ on the platform. By the top of March, any enterprise promoting to TikTok’s 170 million U.S. customers should hand over their logistics to the corporate’s inner community or threat being minimize off, in line with the memo.
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