Titan Co, the nation’s main jewelry maker, on Friday introduced its entry into the lab-grown diamond phase, beneath the model identify of “beYon”.
Specializing in the rising phase of reasonably priced lab-grown diamonds within the nation, the corporate will open a retailer in Mumbai on December 29, based on a regulatory submitting from a Tata group-managed agency.
This transfer aligns with a big business shift the place distinguished jewelry manufacturers like Senco Gold with Sennes, and Tata with Pome, amongst others, are steadily shifting away from their unique pure or mined diamond choices in favour of lab-grown alternate options. This pattern has seen gamers creating new manufacturers beneath their umbrella to include lab-grown diamonds, driving gross sales volumes and positioning them as an reasonably priced entry level for shoppers.
“Titan will launch the model identify ‘beYon – from the Home of Titan’ with an unique retail retailer in Mumbai on twenty ninth December 2025 to cater to the adornment wants of ladies in way of life classes past watches, perfumes, sarees and purses,” it mentioned.
The model ‘beYon’ will supply a curated vary of Lab Grown Diamond (LGD) jewelry, making a begin on this rising class with plans so as to add a few extra shops in Mumbai and Delhi within the rapid close to future, Titan mentioned.
Over the past 2-3 years, the lab-grown diamond market in India has skilled speedy development, pushed by shopper demand for reasonably priced, sustainable, and ethically sourced alternate options to pure diamonds. Lab-grown diamonds, also referred to as man-made diamonds, have been gaining reputation on account of their comparatively low price, excessive diploma of customisation and affect from international reputation.
Furthermore, these diamonds are more and more discovering their place within the mid-ticket gifting phase, and in daily-wear jewelry, notably pushed by millennials and Gen Z who’re on the lookout for higher worth.
India is uniquely positioned to capitalise on this demand; the nation, which already has a diamond reducing and sharpening muscle, has simply picked up lab-grown diamonds as its new energy.
The Indian jewelry business has additionally gone via a disruption as buyers guess on the aspirational Indian shopper, with lab-grown diamond gamers netting capital to scale operations and improve shopper consciousness.
The yr noticed gamers like Aukera, Limelight, JewelBox, and Coluxe, amongst others, elevating capital. The lab-grown diamond area picked up $47.9 million within the yr so far throughout 14 offers, based on information from Tracxn.
The largest offers included Aukera’s $15 million Collection B spherical, adopted by Shilpa Shetty’s Limelight choosing up $11 million. This marks a big bounce from 2024, when buyers put in solely $8.7 million within the area throughout 10 offers.
In keeping with consulting agency Wazir Advisors, the share of diamonds within the Indian jewelry market remains to be beneath 10% and has a big alternative for upside development. In the previous couple of years, studded Jewelry has been gaining reputation with organised retailers rising focus attributable to excessive margins.
The Indian diamond jewelry market is estimated at round $6.2 billion (Rs 55,674.54 crore) in 2025 and is projected to develop to $8.6 billion (Rs 77,225.97 crore) by 2028, with a CAGR of 12%.
Although the share of lab-grown diamonds is a smaller one, round $400 million, the phase is predicted to develop by a 14% CAGR for the subsequent two years to $600 million (Rs 5,387 crore) by FY28, based on Wazir Advisors.
Furthermore, India has additionally develop into the world’s second-largest marketplace for pure diamond jewelry. Earlier this yr, Titan introduced a long-term strategic collaboration with De Beers Group, the world’s main diamond firm, and its main jewelry model Tanishq.
(With inputs from PTI)
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