Bangalore, Karnataka, India- Truecaller as we speak launched a brand new evaluation of how India’s 400 million city smartphone customers have interaction throughout apps, revealing robust recurring utilization patterns and a premium, high-intent viewers profile. The examine is predicated on passive cell behaviour information from VTION’s city smartphone panel, extrapolated to India’s full city base.
The report highlights how Truecaller has turn out to be a each day high-attention touchpoint for hundreds of thousands of Indians. With 310 million lively customers in India and 450 million globally, the platform performs a particular position in how folks confirm, reply, transact and make selections in low-noise, high-intent moments.
“Customers come to Truecaller in a belief mindset. They open the app on the lookout for readability and confidence earlier than taking motion, and that behaviour creates naturally high-attention moments. This examine exhibits how these trusted, high-intent interactions contribute to significant incremental attain and assist manufacturers have interaction audiences who’re able to act,” stated Archana Roche, International Head of Measurement, Truecaller.
Hyperlink to the report – ads-media.truecaller.com/
Key highlights of the report
Methodology
The evaluation is predicated on VTION’s passive cell behaviour measurement panel which captures actual steady app utilization alerts. The dataset displays 400 million city smartphone customers and is extrapolated from the August 2025 panel with 95 p.c confidence.
The report exhibits that Truecaller supplies 26 to 38 p.c verified incremental attain with audiences which might be sometimes over and above different digital channels. This recurring high-frequency engagement creates additive consideration reasonably than overlapping impressions.
About Truecaller and Truecaller Adverts
Truecaller is an important a part of on a regular basis communication for over 450 million lively customers, with greater than a billion downloads since launch and near 56 billion undesirable calls recognized and blocked in 2024 alone. The corporate has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Promoting the first income stream for Truecaller. Truecaller Adverts serves 5 billion impressions day-after-day and is trusted by over 10,000 manufacturers.
About VTION
VTION is a digital intelligence platform that gives passive mobile-behaviour measurement and perception on India’s smartphone customers, serving to entrepreneurs plan with precision and perceive actual viewers motion. Extra data – www.vtion.ai
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