The numbers
$1.32 billion — This fall income, up 14% year-over-year (YoY), slightly below LSEG analysts’ projections of $1.33 billion. Full-year income for 2025 got here in at $4.22 billion, up 14% over the identical interval.
$541.5 million — Adjusted EBITDA for the interval, coming in wanting Wall Avenue’s anticipated $550 million.
619 million — International month-to-month lively customers, a spike of 12% YoY in This fall. Consumer progress accelerated within the second half of 2025, and Gen Z now accounts for over half of all Pinterest customers.
The watercooler discuss
Pinterest shares fell round 20% in after-hours buying and selling after the corporate reported a fourth-quarter earnings miss and weaker-than-expected first-quarter income steerage.
On a name with traders Thursday night, CEO Invoice Prepared mentioned the corporate is disillusioned within the poor income efficiency.
He cited Trump-era tariffs for a cooling impact on advert spend, noting, “Lots of the largest retailers have been disproportionately impacted by tariffs and have been pulling again on promoting spend throughout the trade as they search to guard their margins.”
Pinterest’s giant share of main retailers has resulted in it feeling a larger impression, he mentioned.
Regardless of the disadvantage, the corporate’s promoting enterprise has matured within the final yr. It expanded its measurement capabilities and added extra automation with its AI-powered marketing campaign administration platform Pinterest Efficiency+. Pinterest additionally introduced in December that it’s going to purchase tvScientific, indicating that it plans to get into the CTV sport in a extra severe approach.
The platform’s AI investments have additionally improved its commerce capabilities because it tries to turn out to be a extra full-funnel platform. Pinterest Assistant, as an example, is an AI-backed purchasing companion that lets customers search and purchase merchandise utilizing textual content or voice prompts. AI-powered visible search continues to be a core focus, Prepared mentioned.
Pinterest hopes that investing in additional superior AI capabilities for retailers and advertisers will assist it make up misplaced floor on income. It’ll additionally look to woo mid-sized enterprises and small-to-medium companies for extra advert {dollars}.
“These advertisers who, on our platform, vary from roughly 30 billion right down to tens of thousands and thousands in annual GMV [gross merchandise value], proceed to symbolize a major alternative for us to scale advertiser demand,” Prepared mentioned.
Pinterest’s fourth-quarter earnings arrive as the corporate is present process main organizational upheaval, shedding some 15% of its workers this winter as a part of a strategic pivot towards AI.
