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Home - Middle East - Uber doubles down on dedication to empower ladies in Saudi Arabia
Middle East

Uber doubles down on dedication to empower ladies in Saudi Arabia

NextTechBy NextTechJuly 15, 2025No Comments4 Mins Read
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Uber doubles down on dedication to empower ladies in Saudi Arabia
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As Saudi Arabia celebrates seven years for the reason that historic choice that allowed ladies to drive, Uber is proud to announce the upcoming launch of its new ‘Girls Drivers’ product, designed to present ladies riders the choice to be matched completely with ladies drivers. The characteristic builds on Uber’s dedication to empowering ladies by mobility and versatile financial alternatives.

The ‘Girls Drivers’ product permits ladies riders to ebook rides completely with ladies drivers by way of the Uber app, increasing financial alternatives for Saudi ladies whereas enhancing rider alternative. The initiative aligns with Uber’s long-term imaginative and prescient for a extra inclusive platform and varieties a part of its broader dedication to help the participation of ladies within the Saudi economic system.

The product can also be designed for ease of use to make sure ladies really feel snug and empowered. It is going to be obtainable step by step for riders within the coming weeks. Right here’s how the product works:

  • On-demand – The Girls Drivers product permits ladies riders to be matched with Girls Drivers. The product features identical to UberX and is selectable from the product mini-list with comparable costs as Uber X.
  • Reserve – For ladies riders in search of added construction and planning, they will reserve a journey with a ladies driver as much as half-hour prematurely by the Uber Reserve characteristic. 

Youssef Abouseif, KSA GM at Uber, mentioned, “Girls throughout Saudi Arabia have proven how mobility can open the door to new prospects. At Uber, we see that future as electrical, shared, and autonomous – but additionally inclusive. The launch of the ‘Girls Drivers’ product displays our dedication to empowering ladies and supporting their mobility and financial independence. We’re persevering with to help ladies who select to drive by way of the Uber app – giving them extra alternative, extra alternative, and a stronger sense of neighborhood. We’re additionally thrilled to witness this dynamic change unfold in Saudi Arabia, and we firmly consider initiatives like these play a pivotal position in Saudi Imaginative and prescient 2030.”

Empowering Saudi ladies by Al Nahda partnership and GigSister occasions

Uber is proud to announce its partnership with Alnahda Society, a number one non-profit group established in 1962 with a mission to empower ladies each economically and socially. This collaboration goals to help ladies in mobility by capacity-building initiatives, together with monetary literacy packages, by equipping ladies with important expertise. The initiative paves the way in which for financial independence and opens up alternatives equivalent to driving by way of the Uber app. This effort builds on Uber’s earlier collaboration with Alnahda by the Masaruky initiative, which supported hundreds of ladies in becoming a member of the workforce by serving to them study to drive and procure a driver’s license.

Moreover, Uber will host its first GigSister program in Saudi Arabia, making a devoted area for girls drivers to attach, share experiences, and foster a supportive area people. These initiatives spotlight how Uber goes past mobility to actively spend money on the event and success of ladies throughout the Kingdom.

Over time, Uber has launched a sequence of packages in Saudi Arabia, from the Wusool initiative, which has supported over 20 million sponsored rides for girls, to Girls Rider Desire, which permits ladies drivers to decide on in the event that they wish to completely pick-up ladies riders. Every of those initiatives has been fastidiously curated to advance ladies’s participation within the workforce and align with the Kingdom’s broader socio-economic objectives.

By integrating innovation, empowerment, and native insights, Uber continues to offer tangible options that deal with the distinctive wants of ladies in Saudi Arabia. With this newest product launch and new partnerships, Uber stays dedicated to fostering an inclusive, supportive, and progressive platform for all.



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