Primarily based in Dublin, this femtech has developed an app to ‘make intervals seen, measurable and brought severely’.
Justyna Strzeszynska’s entrepreneurial roots have been initially impressed by one thing that impacts each girl world wide; menstrual well being.
For years, Strzeszynska was annoyed along with her interval and the way menstrual well being is commonly ignored or minimised. However in 2019, she determined she was going create a product that made menstrual administration that bit simpler.
Joii, our newest Begin-up of the Week, is an AI-powered menstrual well being app that lets customers scan their interval pad to measure blood quantity and clot sizes to realize well being insights.
“There’s an enormous hole between how intervals are skilled and the way they’re clinically understood, particularly in diagnosing persistent situations,” says Strzeszynska. “Joii bridges that hole with tech that makes intervals seen, measurable and brought severely.
“Paired with our Analysis Pads, the Joii app empowers folks to trace their circulation with accuracy, advocate for his or her well being, and cease guessing what’s ‘regular’.”
The tech
To convey Joii to life, Strzeszynska – who can also be the CEO – has collaborated with medical advisors, researchers and engineers with the purpose of offering actionable menstrual well being information.
The Dublin-based firm is focusing on the worldwide ladies’s well being market, with an instantaneous deal with menstruators coping with heavy intervals, undiagnosed situations like endometriosis or fibroids, and “those that need greater than obscure monitoring apps”, in accordance with Strzeszynska.
However how does it work?
As Strzeszynska explains to SiliconRepublic.com, the Joii app makes use of pc imaginative and prescient and machine studying to analyse a photograph of a used interval pad and estimate the quantity of blood current.
“We educated our AI mannequin utilizing lab-based simulations and real-world testing, guaranteeing the tech works underneath diverse lighting and pad utilization situations,” she says. “Customers obtain an prompt report exhibiting quantity in ml, common circulation, clot dimension and symptom tendencies.”
The beginning-up’s product is at present CE-marked as a Class I medical gadget within the UK, and the workforce is now engaged on validating its scientific use with tutorial companions.
As for the pads themselves, they’re produced from “eco-considerate supplies” and recyclable packaging.
“We consider folks deserve interval care that works for his or her our bodies and their values,” says Strzeszynska. “That’s why we’re additionally creating reusable and flushable codecs, so customers can select what’s proper for them.”
Finally, the corporate’s purpose is to “make menstrual blood a recognised very important signal, one thing that’s trackable, measurable, and significant”.
“We wish Joii to turn into the go-to instrument for anybody experiencing interval signs and a trusted useful resource for clinicians who want goal, cycle-linked information to assist prognosis and care.”
The way it’s going
Since its launch, Joii has been making progress in getting its title out.
The app has soft-launched in Eire, with its pads stocked in additional than 30 places together with Evergreen, Meaghers, Molloys Pharmacy and Nourish, whereas the app is at present out there on iOS and Android.
The beginning-up has accomplished a real-world analysis research and is at present collaborating with universities on its subsequent scientific trials. “We’ve stored the core workforce lean however mighty and we’re rising as we scale up each retail and analysis exercise,” says Strzeszynska.
By way of funding, the start-up is getting ready for its subsequent increase, which can assist its UK growth, construct out its product options – together with predictive instruments for endometriosis, fibroids and anemia, in accordance with Strzeszynska – and fund the following stage of scientific validation.
The corporate can also be exploring strategic partnerships with well being programs and femtech platforms.
However whereas there’s been no scarcity of achievements, Strzeszynska highlights the challenges that may come up when establishing a femtech start-up.
“Navigating medical gadget regulation as a start-up was a steep studying curve,” she says. “Fundraising in femtech additionally comes with its challenges: you need to clarify not simply your product, however the issue it solves, usually to traders who’ve by no means skilled it.
“However we’ve turned that into a chance to teach, disrupt and push the dialog ahead.”
Don’t miss out on the information it’s worthwhile to succeed. Join the Each day Transient, Silicon Republic’s digest of need-to-know sci-tech information.
