Will Smith is fronting a brand new actual property marketing campaign for IL Monte Galala Marina Towers in Ain Sokhna, a large-scale coastal undertaking positioned as a brand new waterfront vacation spot alongside Egypt’s Purple Coastline.
The teaser opens with Will Smith’s voice saying he “can’t wait to get to his spot in IL Monte Galala Marina Towers,” earlier than the digital camera cuts to him sitting on a seashore, studying a e book. Because the quick clip continues, folks close by start to recognise him, ending with a quick reference to IL Monte Galala Marina Towers, forward of the complete marketing campaign’s launch.
The marketing campaign, launched by Tatweer Misr, a number one Egyptian actual property developer, spotlights the following part of IL Monte Galala.. That includes cinematic visuals and Smith on the centre, the marketing campaign varieties a part of the developer’s wider “Right here Egypt” narrative, aimed toward positioning Egyptian locations on a worldwide stage.
IL Monte Galala is a part of a improvement valued at round EGP 50 billion (USD 1.05 billion) and contains 10 mixed-use towers, residential and resort models, and a global marina. The Marina Towers are being promoted as one of many undertaking’s flagship releases.
Positioned simply over an hour’s drive from Cairo, Ain Sokhna has turn out to be one of Egypt’s hottest coastal locations, notably for weekend getaways and second houses. Its proximity to the capital, mixed with direct entry to the Purple Sea, has made it a key focus for large-scale tourism and actual property investments in recent times.
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