With Maintain, Cedar Cash desires to assist African companies sidestep market instability

By Justina Okechukwu

Cedar Cash, a cross-border fintech, has launched a brand new product referred to as “Maintain” to assist African companies get forward of market pressures, notably within the unpredictable nature of forex charges by permitting companies maintain deposits. Dayo Fagade, Director of World Gross sales and Enterprise Improvement at Cedar Cash, instructed TechCabal on the sidelines of Moonshot by TechCabal that the product permits companies to “maintain funds and future-proof funds.”

The most important problem within the cross-border cost area, in response to Fagade, is the “unpredictability of the markets.” He defined, “particularly in a single like Nigeria, it may be fairly unstable. That’s just about why we’ve launched our ‘Maintain’ product, as a result of the one strategy to get forward of that is to form of defend your self earlier than time proactively in opposition to the markets.”

This launch, a strategic extension of Cedar Cash’s current companies, is coming months after the corporate raised a $9.9 million seed spherical for cross-border funds earlier this 12 months. “What we’ve got launched really is simply an extension of what we’re already constructing,” Fagade clarified. “Funds are only a leg inside the commerce market in Africa, and what we’re doing is to proceed to deepen our roots inside that area.”

For the remainder of 2025, Cedar Cash plans to deepen its presence in its present markets and broaden into new forex corridors. The corporate additionally goals to leverage its in depth community of suppliers in Europe, China, and the US to construct stronger connections for African companies. “One power that we’ve got at Cedar Cash is that we’ve got an enormous and robust community of suppliers exterior of Africa,” Fagade mentioned. “What we’re doing is consolidating on these guys in order that we is usually a reference level for companies out of Africa and constructing a connection between these guys as properly.”