Over the weekend a brand new account for x affiliated account launched on X with the deal with @bangers. With little data on what this new account is for, we flip to the outline which options the phrase ‘Licensed Bangers solely.’
This implies the account goes to characteristic and share music, nevertheless how X plans on doing this, remains to be unclear.
At present the account made their first publish, teasing a launch of the primary ‘banger’ on 11.10.2025 which interprets to tenth November 2025 (US), and whereas it’s already the tenth in Australia, this implies the launch is occurring within the subsequent 24 hours.
The publish features a quick 5 second video with a brand new animation that visualises the audible waveform in a round style. The noise itself seems like the start of a music (hopefully a banger).
It’s a good guess that Bangers will leverage xAI’s huge AI funding and what we’re seeing right here is the launch of Grok’s new music-making capabilities.
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This isn’t the primary time the platform has been concerned in music, forged your thoughts again to 2013, and also you would possibly (or may not) bear in mind the launch of ‘Twitter #Music‘. It was a standalone app designed to find music based mostly on what was trending and being shared on the platform.
It was, to place it mildly, a flop. The app was complicated, failed to achieve traction, and was quietly shuttered only a yr later. It served as a lesson that merely bolting a music discovery characteristic onto a social platform doesn’t create a compelling product.
So, the query is, why would this time be completely different? May or not it’s {that a} new replace to Grok permits us to create utterly copyright-free music tracks to share and hearken to on X, with the very best being featured by the @Bangers account?
Elon Musk famously stated he needs X to be the “all the things app” and at present, music will not be a cause individuals come to the platform. Might be seeing the launch of a brand new Spotify competitor?
It’s attainable, though much less doubtless that X really launches a full music streaming service and liceses current music (~100M tracks), however that received’t come low cost.
X already has the @music deal with which had been posting recurrently, up till a couple of days in the past earlier than going suspiciously quiet.
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